Home / Knowledge / News / Apparel/Garments / 'Get That Look' for teens by JCPenney
'Get That Look' for teens by JCPenney
08
Jul '08
To kick off the Back-to-School season, J. C. Penney Company Inc will launch an integrated marketing campaign on July 18 showing teens how they can "get that look" with an array of exciting new Juniors and Young Men's lifestyle brands that deliver style and quality at a smart price.

Featuring Decree, Fabulosity, Le Tigre, American Living and Whitetag, as well as other exciting new lifestyle brands available only at JCPenney, the campaign includes everything from ads to online games and text messaging to engage teens in bringing their own sense of style to life.

"With teens emerging as today's key influencers of purchase decisions made by their family, we've devoted enormous attention to building on our leadership position as the number one department store destination for this key audience," said Ken Hicks, president and chief merchandising officer for JCPenney. "We've done this by ensuring we have the most exceptional array of exclusive offerings that allow teens to express their style and individuality, and with the quality and smart pricing that their parents appreciate."

"Get That Look" Integrated Marketing Campaign:
With a theme of "The Breakfast Club" - one of pop culture's ultimate teen movies that is currently experiencing a resurgence among today's youth - this year's Back-to-School campaign will highlight the array of lifestyle brands available at JCPenney. Created with Saatchi & Saatchi New York, the campaign features both traditional and non-traditional media components.

"By incorporating 'The Breakfast Club' theme into our Back-to-School campaign, we're able to bring our lifestyle brands to life in a way that resonates with both teens and their parents," said Mike Boylson, chief marketing officer for JCPenney. "With teens and parents closer today than ever before, we recognize the importance of delivering a marketing campaign that's relevant to today's teens, yet approachable to Mom."

Directed by renowned artist David LaChappelle, the ads feature a remix of Simple Minds' song "Don't You Forget About Me" from "The Breakfast Club" soundtrack. Drawing from the movie's storyline, the ads focus on a group of teens, each representing a different high school clique and wearing JCPenney's latest Juniors and Young Men's brands to showcase the variety of lifestyle "looks" available exclusively at JCPenney. Juniors lifestyle brands featured in the television ads include Decree, Fabulosity, Le Tigre, and C7P...A Chip and Pepper Production, while Young Men's lifestyle brands featured in the ads include The Original Arizona Jean Company, American Living, South Pole, and Whitetag.

Beginning July 18, a 60-second version of the ads will air during previews for PG and PG-13 movies in cinemas across the country and will be available on JCPenney's Back-to-School sitelet, www.jcp.com/getthatlook. On July 20, the 30-second spots will begin airing during top prime time and cable television programming aimed at teens.


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search