Home / Knowledge / News / Apparel/Garments / 'Get That Look' for teens by JCPenney

'Get That Look' for teens by JCPenney

08
Jul '08
To kick off the Back-to-School season, J. C. Penney Company Inc will launch an integrated marketing campaign on July 18 showing teens how they can "get that look" with an array of exciting new Juniors and Young Men's lifestyle brands that deliver style and quality at a smart price.

Featuring Decree, Fabulosity, Le Tigre, American Living and Whitetag, as well as other exciting new lifestyle brands available only at JCPenney, the campaign includes everything from ads to online games and text messaging to engage teens in bringing their own sense of style to life.

"With teens emerging as today's key influencers of purchase decisions made by their family, we've devoted enormous attention to building on our leadership position as the number one department store destination for this key audience," said Ken Hicks, president and chief merchandising officer for JCPenney. "We've done this by ensuring we have the most exceptional array of exclusive offerings that allow teens to express their style and individuality, and with the quality and smart pricing that their parents appreciate."

"Get That Look" Integrated Marketing Campaign:
With a theme of "The Breakfast Club" - one of pop culture's ultimate teen movies that is currently experiencing a resurgence among today's youth - this year's Back-to-School campaign will highlight the array of lifestyle brands available at JCPenney. Created with Saatchi & Saatchi New York, the campaign features both traditional and non-traditional media components.

"By incorporating 'The Breakfast Club' theme into our Back-to-School campaign, we're able to bring our lifestyle brands to life in a way that resonates with both teens and their parents," said Mike Boylson, chief marketing officer for JCPenney. "With teens and parents closer today than ever before, we recognize the importance of delivering a marketing campaign that's relevant to today's teens, yet approachable to Mom."

Directed by renowned artist David LaChappelle, the ads feature a remix of Simple Minds' song "Don't You Forget About Me" from "The Breakfast Club" soundtrack. Drawing from the movie's storyline, the ads focus on a group of teens, each representing a different high school clique and wearing JCPenney's latest Juniors and Young Men's brands to showcase the variety of lifestyle "looks" available exclusively at JCPenney. Juniors lifestyle brands featured in the television ads include Decree, Fabulosity, Le Tigre, and C7P...A Chip and Pepper Production, while Young Men's lifestyle brands featured in the ads include The Original Arizona Jean Company, American Living, South Pole, and Whitetag.

Beginning July 18, a 60-second version of the ads will air during previews for PG and PG-13 movies in cinemas across the country and will be available on JCPenney's Back-to-School sitelet, www.jcp.com/getthatlook. On July 20, the 30-second spots will begin airing during top prime time and cable television programming aimed at teens.


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...

Pic: UNCTAD

Textiles | On 26th Feb 2020

Barbados unveils one-stop investment guide

As Barbados prepares to host the 15th quadrennial conference of the...

Pic: ModCloth

Retail | On 26th Feb 2020

Go Global Retail acquires ModCloth; Tiger Capital finances

With financing provided by Tiger Capital Group, Los Angeles-based...

Interviews View All

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search