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Wacoal retains position in undergarment market

14
Jul '08
Wacoal Group, top undergarment manufacturer in Taiwan, announced that even during the tough times, their trade continued to rise stably. Authorities said that the strong sales channels and excellent quality were the key factors to their success.

Wacoal boasts yearly sale of NT $6 billion, accounting for 25 percent of domestic market share.

Statistics show that the growth rate of women's underwear industry has gone down in recent years. Taiwan women underwear market has shrunk from NT $25 billion to NT $22 billion.

Experts say that, though the gross profit of Taiwanese underwear industry reaches 45-50 percent, the advertisement and marketing expenses are very high. Thus, the net profit sums upto only 9 percent.

Analysts believe that the Wacoal Group still needs to concentrate on stabilizing business, strengthen management and carry out efficient marketing, so as to maintain its current position of in the market.

Fibre2fashion News Desk - China


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