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Cycle to work in the latest biking apparels from Gramicci
17 Jul '08
4 min read
With gas climbing past $4.00 per gallon and Americans worrying about the impact of their automotive emissions on the world, there is a trend gaining speed biking.
Borrowing from Europeans, studies suggest that more Americans will be leaving their cars in the garage and biking more not only for pleasure, but even to work.
Concurrent with this movement, though, these consumers are seeking biking apparel that is appropriate to wear in other venues whether the office or a restaurant so as to avoid changing once they reach their destination.
Gramicci, always ahead of the trend, recognized this emerging market. "As more people are biking, they need clothes built for sport, but also for life.
This is a niche Gramicci already fills, but extending into biking apparel that can be worn to an office not the typical spandex and fluorescent stripes is a big opportunity," said Marty Weening, president of the apparel manufacturer.
"Our own employees are perhaps the best ambassadors for this movement, as many now use bikes as their primary transportation for work and play."
To help meet this demand, the Agoura Hills-based company has unveiled a new Urban Biking line consisting of 11 styles for women and 13 for men, including pants, capris, shorts, skirts, jackets and performance tees in a variety of proprietary fabrics with Gramicci's signature "Never the Norm" washes and finishes.
Gramicci's design lab developed specific fabrics to function for the Built For Sport Line. Pants, shorts and jackets are made of Gramicci's 'Epic QD,' an innovative quick-drying nylon with a cotton-like feel and a signature surface texture.
The fabric is breathable, dries quickly and has a finish of SPF-30 for sun protection. For women's, Gramicci developed 'Epic Expanse QD' adding spandex to the weave for greater comfort, fit and flexibility.
There's also a signature fabric called 'Kahuna Kamo,' which has a three-dimensional appearance in a camouflage pattern with Gramicci's "wash" and "worn" look.
This, too, is breathable, with a finish of SPF-30 and quick drying attributes. The Rider Jeans are made of Velocity Denim, a lightweight, breathable fabric with expanse weave for added freedom of movement.
Fabric is key, but so is fit. Garment features include Gramicci's 'Freedom of Movement Gusset,' allowing for ease of pedaling, as well as the 'Peg-A-Leg' adjustable hem feature.
There is also a 'Rider Comfort Fit Waistband' designed to keep the back of the pants up while riding. Mesh panels on the jackets allow for air-stream ventilation and zip-open breathable vents on sides further enhance air flow.
Additionally, Gramicci's 'Rider Curved Hem' provides riders with plenty of coverage in back, while ample zip-stasher pockets allow cyclists to easily secure valuables.
The line's reversible tees come in a variety of screen-printed versions with sayings such as "Drive Less and Bike More" and "Tread Lightly."
Borrowing from Europeans, studies suggest that more Americans will be leaving their cars in the garage and biking more not only for pleasure, but even to work.
Concurrent with this movement, though, these consumers are seeking biking apparel that is appropriate to wear in other venues whether the office or a restaurant so as to avoid changing once they reach their destination.
Gramicci, always ahead of the trend, recognized this emerging market. "As more people are biking, they need clothes built for sport, but also for life.
This is a niche Gramicci already fills, but extending into biking apparel that can be worn to an office not the typical spandex and fluorescent stripes is a big opportunity," said Marty Weening, president of the apparel manufacturer.
"Our own employees are perhaps the best ambassadors for this movement, as many now use bikes as their primary transportation for work and play."
To help meet this demand, the Agoura Hills-based company has unveiled a new Urban Biking line consisting of 11 styles for women and 13 for men, including pants, capris, shorts, skirts, jackets and performance tees in a variety of proprietary fabrics with Gramicci's signature "Never the Norm" washes and finishes.
Gramicci's design lab developed specific fabrics to function for the Built For Sport Line. Pants, shorts and jackets are made of Gramicci's 'Epic QD,' an innovative quick-drying nylon with a cotton-like feel and a signature surface texture.
The fabric is breathable, dries quickly and has a finish of SPF-30 for sun protection. For women's, Gramicci developed 'Epic Expanse QD' adding spandex to the weave for greater comfort, fit and flexibility.
There's also a signature fabric called 'Kahuna Kamo,' which has a three-dimensional appearance in a camouflage pattern with Gramicci's "wash" and "worn" look.
This, too, is breathable, with a finish of SPF-30 and quick drying attributes. The Rider Jeans are made of Velocity Denim, a lightweight, breathable fabric with expanse weave for added freedom of movement.
Fabric is key, but so is fit. Garment features include Gramicci's 'Freedom of Movement Gusset,' allowing for ease of pedaling, as well as the 'Peg-A-Leg' adjustable hem feature.
There is also a 'Rider Comfort Fit Waistband' designed to keep the back of the pants up while riding. Mesh panels on the jackets allow for air-stream ventilation and zip-open breathable vents on sides further enhance air flow.
Additionally, Gramicci's 'Rider Curved Hem' provides riders with plenty of coverage in back, while ample zip-stasher pockets allow cyclists to easily secure valuables.
The line's reversible tees come in a variety of screen-printed versions with sayings such as "Drive Less and Bike More" and "Tread Lightly."
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