Home / Knowledge / News / Apparel/Garments / Innovation forum body, beach & legwear from July 28
Innovation forum body, beach & legwear from July 28
22
Jul '08
For the 15th time now the Innovation Forum Body, Beach & Legwear will be held on the eve of Body Look, 26 July 2008.

Organised at the Düsseldorf Exhibition Centre the Innovation Forum will this year focus on the theme “Partnership of Industry & Retail - Looking towards End Users Together”.

Experts will share their knowledge on successful joint action. The speakers will report on professional vendor-managed sales areas, growth-oriented range policies, regional outdoor advertising and the basic values of partnership.

To round off the talks delivered there will be a concluding themed dialogue with all speakers. The Innovation Forum will be hosted by Eva Ullmann, who founded the German Institute for Humour in Leipzig in 2005.

Theme 1: “Partners on the Sales Floor: Retail Fashion Planning – the POS from the Retailers' Viewpoint” Matthias Schafhauser, b_werk Markenarchitektur GmbH, Metzingen
Matthias Schafhauser reports on retail fashion planning.

It is high time for retailers to invest in their own brands. Retailers should return to their own brands thereby sharpening their profile.

Not the logo is decisive but an independent identity and core messages paired with professional area management.

Theme 2: “For a Strong POS: Growth-oriented Range Policies” Carl Blauen, Carl Blauen Unternehmensberatung, Cologne
Carl Blauen will speak about growth-focused range policies.

He explains why actually existing sales potential at the POS is insufficiently exploited.

Based on his experience underwear and lingerie retailers often fail to generate additional sales because their ranges lack focus.

Another topic he will address is the optimised management of NOS systems where range-related growth potential can be tapped into irrespective of fashion and trend.

Theme 3: “Communication beyond the POS: Opportunities offered by Regional Outdoor Advertising?” Claudia Weber, Wall AG, Berlin Claudia Weber, employed with Wall AG since 2003, will outline the various opportunities for and possibilities of regional outdoor advertising.

She will present creative outdoor advertising ideas for local retailers as well as cooperations between retailers and manufacturers with the help of case studies for one-off activities, mediumterm concepts and cross-media solutions.

Furthermore, she will demonstrate that outdoor advertising is indeed also affordable with smaller budgets.

Theme 4: “Basic Values of Partnership: Recipes for Failure! Or: How to Foil Good Partnership in the Long Run” Heinz - Josef Nötges, Nötges & Partner, Paderborn

Heinz Josef Nötges, General Manager of Nötges & Partner GmbH and author of several books, will provide “Recipes for Failure” between industry and retail and also propose improvements not to be ignored for successful cooperation.

He will lecture on theories for conflict management and managing crises between industry and retail. These not least include respect in cooperation, responsibility, the ability to reach a compromise, general rules for cooperation and healthy mistrust.

The Innovation Forum will conclude with a reception and dinner at the Restaurant Hotel Schnellenburg. Here the sector will have the opportunity to exchange on the lessons learnt and to get into the mood for the imminent trade fair weekend.

Igedo Company GmbH & Co KG


Must ReadView All

Courtesy: Mikes Photos from Pexels

Apparel/Garments | On 17th Oct 2018

Bangladesh garment exports swell 14.66% in Q1 FY19

Readymade garment exports from Bangladesh increased by 14.66 per cent ...

Courtesy: Sourcemap

Apparel/Garments | On 17th Oct 2018

Sourcemap launches 1st free digital map of apparel units

New York-based software company Sourcemap recently launched the Open...

US apparel industry is already highly tariffed: AAFA

Apparel/Garments | On 17th Oct 2018

US apparel industry is already highly tariffed: AAFA

The American apparel and footwear industry is highly tariffed, as per ...

Interviews View All

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search