Home / Knowledge / News / Apparel/Garments / Graj + Gustavsen to create new retail brand for Madura Garments

Graj + Gustavsen to create new retail brand for Madura Garments

28
Jul '08
Graj + Gustavsen (G+G), an integrated branding firm known for building and revitalizing consumer brands, announced that it was retained by Madura garments, a division of Aditya Birla Nuvo, to create a global retail brand. G+G conceptualized the brand identity, image, store design and positioning of Peter England PEOPLE, a new vertically branded retail concept catering to India's burgeoning middle class.

“We built on the heritage and brand equity of Peter England to expand the trusted menswear brand into a unique retail experience designed to engage and entertain the entire family,” said Simon Graj, Founding Partner of G+G.

“Working closely with the team in India, we created Peter England PEOPLE, a modern, international, fun retail experience in a loft-like space that serves as a gallery for a colorful mix of products and interactive store elements. Inspired by India's rich marketplace of bazaars and vibrant energy, Peter England PEOPLE blends a global perspective with local market flavor.”

The first Peter England PEOPLE store opened in May 2008 in Mumbai. The 15,000 square-foot apparel and accessories store includes men's, women's, children's, babies, and youth departments, with such interactive features as a photo booth and custom T Shirt bar. The company's aggressive growth plans include the opening of four additional stores this summer in Bangalore, Hyderabad, and Delhi, with a total of 10 stores by the end of fiscal year 2008-2009.

“We were very pleased to work with Graj + Gustavsen, as their insight into international retail trends and consumer behavior along with their expertise in creating retail experiences proved invaluable in creating Peter England PEOPLE,” said Peter England PEOPLE CEO Zeena Freeman. “We believe we now have the right platform in place to become India's favorite family brand and the dominant specialty apparel retailer, which we can ultimately expand into countries around the world.”

Graj + Gustavsen is a New York based strategic and creative branding firm. For over 18 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Graj + Gustavsen Inc


Must ReadView All

Pic: Infinited Fiber Company

Textiles | On 21st Apr 2021

Infinited Fiber plans to build €220 mn flagship factory in Finland

Circular fashion and textile technology group Infinited Fiber Company ...

Pic: Fespa

Textiles | On 21st Apr 2021

Print production technology will continue to evolve: FESPA CEO

Print production technology will continue to evolve, and new...

Pic: Sundry Photography / Shutterstock.com

Retail | On 21st Apr 2021

US omnichannel retailer Kohl’s and Investor Group reach agreement

Kohl’s Corporation, a leading omnichannel retailer in the US, has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Anupam Chakrabarty,

Anupam Chakrabarty

Headquartered in Finland, Helsinki, Lindström Group is a textile rental...

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search