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Opportunities of regional outdoor advertising at Body Look
29 Jul '08
4 min read
The opportunities of regional outdoor advertising
Claudia Weber of Wall AG convinced the audience with numerous examples of innovative outdoor advertising approaches.
She disproved the prejudice that this advertising tool was less suitable for smaller budgets and regional campaigns and explained the proper procedure involved in planning both bigger and smaller campaigns.
“Lingerie and beachwear are perfectly suited for this eye-catching form of communication. Use this opportunity to reach your target group with creative ideas. Regional and local outdoor advertising options are particularly attractive for retailers.”
Recipe for Failure or how to prevent a good partnership permanently Heinz-Josef Nötges of Nötges & Partner in Paderborn explained what characterises a good partnership with a great deal of humour.
Respect in cooperation, both partners acting on an equal footing, a clear division of tasks and assuming responsibility were the factors he saw centre stage here.
In his opinion, compromise can never form the basic prerequisite for partnership. “The point is that each partner makes his standpoint clear and confronts their counterpart with it time and again to be able to arrive at a constructive solution together.”
At the Igedo Fashion Fairs Düsseldorf 1,750 exhibitors and collections from 52 countries are presented in the exhibition halls of the Düsseldorf Exhibition Centre and at Düsseldorf Fashion House 1 + 2.
Claudia Weber of Wall AG convinced the audience with numerous examples of innovative outdoor advertising approaches.
She disproved the prejudice that this advertising tool was less suitable for smaller budgets and regional campaigns and explained the proper procedure involved in planning both bigger and smaller campaigns.
“Lingerie and beachwear are perfectly suited for this eye-catching form of communication. Use this opportunity to reach your target group with creative ideas. Regional and local outdoor advertising options are particularly attractive for retailers.”
Recipe for Failure or how to prevent a good partnership permanently Heinz-Josef Nötges of Nötges & Partner in Paderborn explained what characterises a good partnership with a great deal of humour.
Respect in cooperation, both partners acting on an equal footing, a clear division of tasks and assuming responsibility were the factors he saw centre stage here.
In his opinion, compromise can never form the basic prerequisite for partnership. “The point is that each partner makes his standpoint clear and confronts their counterpart with it time and again to be able to arrive at a constructive solution together.”
At the Igedo Fashion Fairs Düsseldorf 1,750 exhibitors and collections from 52 countries are presented in the exhibition halls of the Düsseldorf Exhibition Centre and at Düsseldorf Fashion House 1 + 2.
Igedo Company
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