Interviews
BMW store offers attractive range of garments
06 Aug '08
2 min read
The newly renovated BMW Lifestyle store in China is gathering huge attention these days. The larger than life outlet has wide variety of apparels as well as automobiles for the brand conscious and luxury loving consumers of the country.
The range of garments that are displayed in the 500 square meters sprawling BMW outlet includes t-shirts, polo shirts, jackets and tops. Along with other high end accessories like leather wallets, handbags and watches that are placed for the brand aware people.
The sporty range of outfits reflect the image of the company. As a result, no compromise is done on the quality of fabrics that are being used for making stylish clothes.
BMW concept store is one of biggest outlets in China. It even has a special exhibition center that the company will be using for the promotional activities.
Ports Designs, manufactures and sells fashionable and chic clothing and accessories, under the Ports International and BMW Lifestyle brands. Most of the outlets of Ports are in China and Hong Kong. It sells garments for men and women through nearly 300 stores in 55 Chinese cities. BMW aims to target potential customers directly and earn bigger market share through retail chain of Ports.
The range of garments that are displayed in the 500 square meters sprawling BMW outlet includes t-shirts, polo shirts, jackets and tops. Along with other high end accessories like leather wallets, handbags and watches that are placed for the brand aware people.
The sporty range of outfits reflect the image of the company. As a result, no compromise is done on the quality of fabrics that are being used for making stylish clothes.
BMW concept store is one of biggest outlets in China. It even has a special exhibition center that the company will be using for the promotional activities.
Ports Designs, manufactures and sells fashionable and chic clothing and accessories, under the Ports International and BMW Lifestyle brands. Most of the outlets of Ports are in China and Hong Kong. It sells garments for men and women through nearly 300 stores in 55 Chinese cities. BMW aims to target potential customers directly and earn bigger market share through retail chain of Ports.
Fibre2fashion News Desk - China
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Therese Premler-Andersson
Textile Machinery Association of Sweden (TMAS)
Ritesh Dodhia
Dodhia Synthetics Limited
Dr. Sameer Sood
National Institute of Fashion Technology
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