Les Enphants targets generating higher revenues

15 Aug '08

2 min read

Les Enphants Co, a leading Taiwanese enterprise engaged in infant and children's wear segment, has set ambitious sales targets for its operations in mainland China. It aims to achieve revenues of NT Yuan2.9 billion in mainland China this year and reach NT Yuan5.8 billion in a period of two and a half years.

Confirming the goal, Mr Wang Guocheng, General Manager of Les Enphants Co explained that assuming an annual growth of 25-30 percent, the company will be able to touch the targeted turnover.

Moreover, the plan of setting up a new headquarters of the company in Shanghai is also underway and its groundbreaking is expected to be sometime during the fourth quarter of this year. The building which will have a total of 20 floors, will be put into operation in the second half of 2010.

Additionally, Enphants will also imitate Osaka of Japan by introducing a number of other related industries like textile, clothing and design for achieving a cluster effect. Besides the new office, a new logistics center of the company in Taicang City, Suzhou, is also under construction and is expected to be operation from the fourth quarter of next year.

Mr Lin Taisheng, Chairman of Les Enphants said that in comparison to Taiwan where the infant figures are declining, China offers great room for development of infant clothing. The company is anticipated to penetrate the competitive markets in the mainland by the end of this year. In fact, since the local market share of the company in China is less than 1 percent, there is ample room for future expansion and growth.

Fibre2fashion News Desk - China

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