Online sales of women's lingerie is growing as the Internet continues to be used for both research and purchasing, according to the recent U.S. Market for Women's Intimate Apparel report.
However, as with all retailers, online stores must ensure they're giving buyers what they want. In the case of women's lingerie, younger women want style and older women want comfort and value, the report states, and HerRoom.com has bras, panties and other women's lingerie for every age, and in every style.
Fortunately, with good quality bras and panties, women do not have to sacrifice style for comfort and durability, or vice versa.
Fantasie's new line, the Fantasie Belle Collection, is a perfect example. The Fantasie Belle Underwire Balcony Bra, designed for the full figure, features a beautiful three section cup with delicate Austrian lace on sheer mesh.
Worn with the equally lacey Fantasie Belle Brief, this set is stylish, but the ultimate in long-lasting comfort and support.
For those looking for something a little more sporty, the Wacoal Shelf Camisole in Wacoal's Supima Cotton collection is fabulously soft and seamless. This simple but sexy cami is great for inner or outer wear.
Again, durable cotton, but definitely in style especially when you add the stretch cotton Wacoal Hi-Cut Cotton Brief Panties with the elegant lacey waist. Wacoal is known for bras that fit well and that's comfort.
Another great cross-over product with all the style, comfort and durability you could desire is the Yummie Tummie.
Featured on Oprah, a lady known for her style and practicality, the Yummie Tummie is Oprah's Favorite Thing for Summer 2008, The Yummie Tummie's soft cotton fabric shapes and smoothes from just below the bustline all the way down to the hips. Available in several styles and colors, the Yummie Tummie really works for comfortable, durable and stylish inner or outer wear.
The U.S. Market for Women's Intimate Apparel report also said that price is important to every woman, no matter what their style or taste. HerRoom.com prices fit the bill on price, too.