Home / Knowledge / News / Apparel/Garments / BoldXL, CMRG Social Networking website goes online

BoldXL, CMRG Social Networking website goes online

18
Aug '08
Casual Male Retail Group Inc, retail brand operator of Casual Male XL, Rochester Clothing, B&T Factory Direct, LivingXL and ShoesXL, is leading the charge into a new age of social networking with the launch of BoldXL providing the younger big and tall niche with an online community.

The site will allow its users to connect with others across the country 24 hours a day, 7 days a week, 365-days a year.

"With millions of people spending significant amounts of their time online everyday, it makes perfect sense for us to provide the big and tall niche with an open forum to share stories and interact with their peers in a way that was previously unavailable to them," stated David Levin, President and CEO of Casual Male Retail Group.

"Currently, a growing number of our customers fall into the 18 - 24 age bracket and with the launch of BoldXL, we will have another medium to reach this younger demographic, further expanding our customer base."

Casual Male worked with Wisconsin based agency, Planet Propaganda, on the design and content of the website creating a young, cool, BOLD look. BoldXL will enable its users to share stories and experiences about being a big and tall guy, divulge fashion tips and discuss favorite looks.

Moreover, visitors will also be able to purchase apparel and footwear from a selection of well-known designer brands and Casual Male XL private labels relating to this demographic directly through ShopBoldXL providing another channel to grow Casual Male's strong e-commerce business.

"We put a lot of time and research into this initiative to guarantee there is an appetite for this online community amongst a younger demographic and received an overwhelming response from our existing customers," added Levin.

"We are very excited about BoldXL and look forward to seeing the online community grow, connecting the big and tall niche and beyond."

Casual Male surveyed their existing 18 - 24 year old customers to gauge their feedback and get a sense of their attitudes towards social networking. The survey revealed eighty four percent of the respondents already participate in one or more social networking websites.

Moreover, over half of those polled would participate in an online social network with individuals in the same age bracket and those that fall into in the big and tall category.

These individuals are interested in BOLD content linked to their interests, as well as a network, which offers relevant fashion tips and products.

Casual Male Retail Group Inc


Must ReadView All

Pic: EIN Presswire

Apparel/Garments | On 19th Apr 2021

EC funds campaign on disastrous impact of fast fashion

With clothes consumption increasing by 60 per cent in only 15 years,...

Pic: Target Corporation

Retail | On 19th Apr 2021

Target Corp to spend over $2 bn with Black-owned businesses by 2025

As part of its commitment to social justice and racial equity, Target ...

Pic: PR Newswire

Textiles | On 19th Apr 2021

Japanese firm Epson launches textile printer for customised clothing

Epson has launched the industrial-level SureColor F10070H...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Subrata Ghosh,

Subrata Ghosh

Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search