The Dockers San Francisco Fall/Holiday 2008 apparel collection introduces a line of denim jeans, giving today's consumer even more relevant stylish casual wear options to suit his relaxed, easygoing lifestyle.
The jeans complement the brand's offering of casual and business lifestyle apparel and accessories, providing a complete top-to-toe wardrobe solution. They have also been carefully designed to combine the comfort of khakis with the style of denim.
“The Dockers consumer trusts us as a brand with a firm root in khakis and lifestyle apparel; and jeans are a natural extension of that expertise we have in bottoms. With jeans, the Dockers consumer now has another piece of clothing – an all-occasion staple for work and play, weekdays and weekends -- that echoes his self-assured, classic yet youthful style,” said David Smith, Vice President for the Dockers San Francisco brand, Asia Pacific Division based in Singapore.
Taking inspiration from the Dockers brand's heritage in khakis and the spirit of San Francisco, its city or origin, the design concept for the jeans captures authenticity and nostalgia particularly in its finishes, to produce an evergreen, sophisticated and desirable vintage-looking line.
There are three new finishes from dark to mid-dark reflective of the fall/holiday mood denim wear trend, and meeting the fashion taste of the discerning Dockers guy. Each has an authentic lived-in look, as if it's been worn over time with love and bears marks of the individual's life experiences.
The Dockers jeans come in a variety of fits, appealing to the confident easygoing Dockers guy. In addition to the classic five-pocket denim bottoms, the line also offers a utility style jean with a hammer loop on the side seam and in comfort fit invoking a workwear denim design contemporarised for the modern guy.
All jeans come with styling details such as a back pocket branded felt patch, a leather ring with Dockers iconic wing-and-anchor logo on rivet, and contrast color stitches. The launch of the Dockers denim range in Fall/Holiday 2008 will also be supported by a micro-site that features product details, customized e-cards and attractive promotions. The denim range will be available in all Dockers San Francisco stores across Asia from September 2008.