Surfing has traditionally been a male-dominated industry, but has become significantly more popular among women in recent years. While the industry has been slow to shift and cater to this influx of female surfers, a Venice, California-based company is doing exactly that. Latitude 10 is launching a line of swimwear that not only looks great, but addresses the needs of women with active lifestyles.
Any girl that has braved the ocean's waves or has gone waterskiing or wakeboarding knows that bikinis are not good at staying in place and often come off completely. Latitude 10 surf bikinis correct this issue with design and technology that ensures the bikini will stay where it should, allowing girls to focus on their craft, rather than worrying about losing their cover.
But functionality alone is not enough. The same design elements that keep the bikini in place, also serve to support and enhance the natural curves of the female body, creating a visibly firmer and fitter look. In addition, all Latitude 10 (L10) surf bikinis are reversible, can be mixed and matched and come in a variety of eye-catching cuts.
L10 bikinis were designed for girls that surf by girls that surf and offer an authenticity not found in other brands. Latitude 10 owner and designer Angela explains:
"We wanted to create a brand for active girls that get out and experience life to the fullest. The L10 girl is a trail-blazer, independent, adventurous, confident and willing to grab a board and jump into the waves with the guys. She doesn't want to wear their clothes, but wants her own gear and her own form of expression."
Latitude 10 will debut at the ASR Tradeshow in San Diego, September 4-6th (Booth no. 1049). The bikinis will be available for purchase online and at a number of surf and swimwear shops for the upcoming Spring/Summer season.