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IGIGI releases Fall 08 collection enhanced with videos

Sep '08
IGIGI, premier brand of contemporary collections designed to fulfill the lifestyle of the beautiful, voluptuous and confident woman in sizes 12-32, announces the launch of streaming video at www.igigi.com.

“We have always felt that we needed something more than a two-dimensional photo to truly convey how the garment will fit and flatter our curvaceous customers,” says IGIGI's designer, Yuliya Zeltser.

“Now you can see the way the fabric moves and flows on the body. It's the closest thing possible to trying the clothing on, only you never have to leave your house!”

Video is the newest revolution in online shopping. IGIGI.com currently features over 30 full-color videos that illustrate what each IGIGI garment looks like in motion from all sides. More videos will be added to accompany each new item from the upcoming Fall line.

Every video includes a 360° view of the garment in motion, which is crucial in showing customers how the clothing will fit and how the fabric will drape.

The online community is already buzzing about the benefits of video. One comment posted to the popular blog Fatshionista said, “It's amazing how much additional information is available when you can see the fabric moving on and around the model. I wish every clothing site had something like this! I hope it's the beginning of a new trend!”

Always on the cutting edge, IGIGI is proud to present unedited videos of real plus size women in a variety of sizes modeling the latest styles. Watch carefully during the upcoming months as IGIGI continues to post videos from the new Fall collection, featuring feminine and sophisticated work-wear including tailored jackets, pants, skirts, blouses and dresses.

Headquartered in San Francisco,CA, IGIGI designs, manufactures and distributes apparel and accessories for fashion-loving women in sizes 12-32. IGIGI designs are created with a goal to accentuate and celebrate the beauty and sensuality of the curvaceous female figure.


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