Home / Knowledge / News / Apparel/Garments / Diamond Fabcare & Brown Gouge launch 'Wardrobe' brand

Diamond Fabcare & Brown Gouge launch 'Wardrobe' brand

05
Sep '08
Diamond Fabcare Pvt. Ltd. in collaboration with Brown Gouge of Australia announces launch of its retail operations under the brand “Wardrobe”. Launching in Delhi and NCR with about 100 exclusive stores, 200 – 300 nos. pick and drop centers and central supply chain and processing facility, Wardrobe plans to spread all over the country in next 3 to 5 years.

With operational and technological know – how from Brown Gouge of Australia, which is a 93 year old leader in Dry-cleaning and laundry industry, Wardrobe will deploy/setup state of art equipments imported from Europe and USA from the best suppliers in the world.

The company will promise superior quality with use of 100% R.O. water, fabric friendly high quality chemicals, experienced and skilled manpower, strong supply chain system backed by a customized software and IT setup.

Mr. Jyoti Maheshwari, Chairman – Diamond Fabcare Pvt. Ltd. said, “Our pre – launch research showed customers' dissatisfaction and a wide gap between the need and what is available in this largely fragmented and unorganized market segment of dry cleaning & laundry.

The awareness level as to the qualitative factors is abysmally low. However we at Wardrobe are committed to give all our customers the utmost fabric care solution and our wash care centers are designed to provide a unique & pleasant experience to our customers”.

The collaborator Brown Gouge is regarded as Australia's oldest and most reputed dry – cleaning service provider. It has maintained a consistent track record of high standards in its existence for over 90 years.

Speaking at the occasion Mr. Tim Mottin, Co-Promoter – Brown Gouge, Australia said,” We welcome our new partnership with Diamond Fabcare Pvt. Ltd. – under the brand Wardrobe. We are looking forward through this partnership to improving the service standards in dry cleaning and laundry segment in India, which we hope will benefit Indian customers. We're confident of a longer life for their garments and maintenance of a permanent fresh look as good as “new”.

According to Dr. A. Srivastava, Executive Director of Diamond Fabcare Pvt. Ltd., people buy expensive garments and designer wear but can't find or trust in any quality drycleaner, further he pointed out that very few people have time to wash cloths at home in today's busy schedule.

Diamond Fabcare Pvt. Ltd.


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Apr 2021

NCTO seeks approval for collection of China 301 duties

The National Council of Textile Organizations (NCTO) of the US has...

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 19th Apr 2021

Vietnam's export sectors become M&A targets for foreigners

Vietnam's textiles-garment and leather-footwear sectors are facing a...

Pic: Canada Goose

Apparel/Garments | On 19th Apr 2021

Canada Goose commits to transitioning 90% materials to PFMs by 2025

Luxury apparel maker Canada Goose is committed to transitioning 90...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&amp;S,...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search