Home / Knowledge / News / Apparel/Garments / RFU signs completely new long-term partnership with adidas

RFU signs completely new long-term partnership with adidas

08
Sep '08
adidas and the Russian Football Union (RFU) announced a long-term partnership until 2018. Both partners will work together in order to promote football on all levels. Under the new agreement effective as September 1st, 2008 adidas will supply all RFU teams including the Olympic football team.

The Russian National Team will first wear adidas when playing Wales on September 10 in Moscow in the qualifying match for FIFA World Cup 2010TM. Jerseys with the new adidas design for all RFU teams will be available in retail in spring 2009. adidas has a long history and strong retail presence in this fast growing market with over 300 own stores giving athletes and consumers access to a unique brand experience and the equipment to achieve their personal best.

"adidas is the clear market leader in Russia, a country known for world-class athletes and enthusiastic fans. We are looking forward to this long-term partnership with the Russian Football Union because it constitutes a perfect alliance between the global Number One football brand and a strong team with a huge potential," said Herbert Hainer, CEO and Chairman of adidas AG.

"The Russian Football Union enters a new phase of collaboration with the largest sportswear producers. adidas is a key player in the market and is very popular in Russia among athletes and sports enthusiasts playing football. We have warmest memories of the Soviet National teams successfully performing at various international sports event in the three-striped apparel.

Now we've signed a completely new long-term partnership with adidas that allows us not only to equip our national team, to take our youth and children's football to a new level, but to popularize this number one sport as a Russian national idea for the entire society.

The Russian Football Union strives to bring football in Russia to the new level, to develop this sport and to strengthen the fundamentals of the football industry. We believe our partnership with adidas will help us to achieve our goals," commented Vitaliy Mutko, the Minister of Sports, Tourism And Youth Policy of Russian Federation and President of the Russian Football Union.

As the world's number one football brand, adidas is the Official Sponsor and ball supplier of the most important UEFA and FIFA football tournaments. In addition, adidas has partnerships with football federations such as Argentina, China, Denmark, France, Germany, Greece, Japan, Nigeria, Spain and South Africa, the host of the 2010 FIFA World Cup.

Other prominent clubs, such as Chelsea FC, FC Bayern Munich, Liverpool FC and Real Madrid, also endorse adidas products. Additionally, individual players like Karim Benzema, Michael Ballack, David Beckham, Steven Gerrard, Lionel Messi, Kaká, Raúl and David Villa represent their respective clubs wearing state-of-the-art adidas football equipment.

adidas AG


Must ReadView All

Pic: Shutterstock

Textiles | On 14th Apr 2021

Sri Lanka to ban fabric imports

Sri Lanka is all set to ban the import of textile fabrics in a bid to ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 14th Apr 2021

Bangladesh apparel exports dip 2.55% in July-March FY21

Readymade garment exports from Bangladesh declined by 2.55 per cent...

Pic: Michael Vi / Shutterstock.com

E-commerce | On 14th Apr 2021

Chinese e-com giant JD.com enters Middle-East market

JD.com, one of China’s largest online retailers, is headed for the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Estimate loss of $8-$10 billion in turnover

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Subrata Ghosh,

Subrata Ghosh

Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search