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Closet Couture solves age-old problem of having nothing to wear

12
Sep '08
Closet Couture, an online fashion community and wardrobe management system for style-conscious women, launched at the prestigious TechCrunch50 Conference. To be the first trendsetters to receive a private beta invitation.

Closet Couture solves the age-old problem of having a full wardrobe but nothing to wear. Anchored around the concept of virtual closets, it delivers a quick and easy way to maintain an A-list look by maximizing your existing wardrobe, providing personal shopping services while connecting you with merchants that suit your individual style.

In addition, Closet Couture offers a marketplace for stylists and retailers to reach new clientele and to improve customer service and establish brand loyalty.

High-profile names that have already set up shop at Closet Couture include New York's Hollywould and Kirna Zabete, Santa Monica's Il Primo Passo, Palm Beach's House of Lavande, and world-renowned Vivre.

"Closet Couture allows every woman to build her own personal brand and always look and feel her best," said Closet Couture Founder and CEO, Christine Elia.

Closet Couture reinvents the way we connect with fashion by offering a voice for designers, stylists, models, editors, and users. Some of the site's most popular features and functionality include:

Fashion calendar - Save looks on your calendar to track what you're wearing, and who's seeing you in it. Never be caught in the same outfit twice!

Packing lists - Ever forget that one essential item or have your luggage lost en route to your destination? These visual checklists take away the headache.

Wish lists - Love that celebrity look? Peruse through their closet and tag items you like. Closet Couture will help you get the same look for less.

Consultations - Need advice? Closet Couture stylists will create appropriate outfits based the on clothes you already have, or by complementing existing items with new purchases from outside retailers.

Forums - Curious about how to dress between Milan, New York City, Paris and Los Angeles? Get the skinny on the latest trends and seasonal tips here.

Closet Couture's advisory board includes: Constance Klein, Philippe Soussand, Eva Jeanbart Lorenzotti, Karen Salmon and Paul Woods.

Closet Couture


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