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Aavaranaa comes to Mumbai with exclusive Kancheevaram

17
Sep '08
Aavaranaa- Exclusive saree boutique from the South, ventures North with an exhibition. Entering the market with the aim of contemporizing the modern young woman with authentic kancheevaram silks, Aavaranaa has cut a niche for itself amongst fashion divas.

An exclusive saree boutique based in Chennai, Aavaranaa, has in stores its exclusive exhibition for Mumbaiites this Diwali. The year's most enthralling sale in the city is to take place from 17th to the 18th of September 2008.

Where chiffons and georgettes are fancied by the style divas, nothing can beat the grace of the traditional silk sarees. This is all the more true for the festive seasons in India.

The fashion capital of India can captivate its senses in an exquisite blend of design and style in a variety of exclusive hand woven silk sarees straight from the silk hub of India. To identify with the modern woman today, Aavaranaa's products enable its customers to dress themselves in the traditional yet fascinatingly contemporary style.

Says Ms Vijayalakshmi, Managing Partner of Aavaranaa, "Mumbai, being the fashion hub of the country, is a definite destination for any fashionista. At Aavaranaa, we specialize in traditional kancheevaram's and enrapture clients with the variety that can be offered in silk.

This year the festival of lights has given us an opportunity to encourage the modern young women of Mumbai to embrace the contemporary splendor of Kancheevaram. Aavaranaa aims to encourage our customers celebrate the Indian folklore of silk sarees with passion and our Diwali collection captures this time and essence perfectly."

An exclusive collection of the world renowned Kancheepurams, in their stylish avatars will be available at the Diwali exhibition by Aavaranaa at Aakar Art Gallery

Aavaranaa is an exclusive saree boutique specializing in a variety such as silks, tussars, georgettes, crepes and chiffons. Aavaranaa is currently present in Chennai and in Coimbatore. A sapling amongst its competitors, Aavaranaa, is still in the nascent stage of development. However, their current retail presence is over 2500 sq ft. Aavaranaa set out to create a revolution in the silk saree segment in Coimbatore in the year 2001 and further stepped into Chennai in 2006.

Aavaranaa


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