Ermenegildo launches Platinum 'Made to Measure' collection

22 Sep '08

4 min read

The Platinum shirts are made of the finest fabric available, woven using specially grown fibres of Egyptian Nile cotton. Only the best fibres are selected according to the highest standards of fineness and lightness. Each thread is individually passed through a flame in order to eliminate excess strands and provide superior brightness of colour.

The Platinum shirt selection is meant for the Zegna man in his quest for sartorial sophistication. Clients can choose between the 4 basic shirt styles, with 12 different types of collars and simple or double cuffs. The ultimate touch of personal luxury is completed with monogramming and application of Australian mother-of-pearl buttons at least 4mm thick.

Customers may choose from a variety of exclusive coloured and patterned fabric swatches to select their Platinum look in the sixty selected stores worldwide. Once the fabric and style of suit is finalised the suits takes between 4-6 weeks to be tailored and delivered.

The new Platinum collection is available at Ermenegildo Zegna boutique at the Boulevard, Emirates Towers in Dubai.

Ermenegildo Zegna

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