Sri Lanka Apparel's campaign wins AME awards 2008
Sep '08
“Garments Without Guilt” (GWG) is a campaign that is creating impact in key markets around the world. This marketing initiative is the positioning prompt for Sri Lanka Apparel's global business initiative.
“This international recognition comes at an opportune time, when Garments without Guilt is already bagging widespread global media attention and accolades. This campaign has delivered on an international scale and with every passing month, we push the envelop further to deliver more impact.” says Ajai V Singh, Vice- President and Country head, Grey Colombo.
'Garments without Guilt' was adjudged a winner in a rather challenging category where business performance is not based on big dollar budgets, but extremely clear strategic thinking and equally immaculate execution and monitoring. The business impact of the brand marketing campaign becomes a criteria while creating consumer connections.
Grey's new age marketing approach for Garments without Guilt was a clear differentiator in a room full of both regional and global heavyweight brands. “This campaign has legs as it is based on a solid idea which will definitely deliver on creating a robust brand” says Sailesh Wadhwa, Director Strategic planning Grey Colombo.
The high profile event was attended by Asia-Pacific regions top marketing, advertising and media professionals.
Asian Marketing Effectiveness Awards, now in its 6th year is not only about identifying the Asia-Pacific region's top creators, but rewarding those that add value to consumers and businesses, and truly define and build habits — the key difference between marketing and effective marketing.
It is unique in its vision to recognise brand value, insightful strategies that think about the consumer, build the product, and package and price it right — using communication and retail activation to drive sales. It's about marketing communication effectiveness measured on real results [ROI] and business transformation.
Each entry is judged on the base of demonstrated real results and effectiveness based on business objectives. They are designed to set the standard for effective marketing within the region, and aim to uncover the campaigns that show results through innovative spirit, and combining creativity with effectiveness to build world class brands.
Garments without Guilt global campaign is championing the cause of ethical apparel manufacturing and sourcing. The campaign has been well received by global apparel industry, partner buyers, international media, and international consumers at large.
The campaign gains its strength from the fact that the Sri Lanka is the only outsourced manufacturing country in Asia which has signed up to 39 of the ILO Conventions and is one of the only 2 countries in world to have been granted concessions by the European Union under the GSP + scheme for good governance.
Garments without Guilt
Interviews View All
Dharmendra Shah
Ozone PB Spintex Limited
‘We have made huge investments to ensure quality yarn production.’
Angelina Francesca Cheang
MY ANJE
'Consumers in the age-group 21 to 38 are driving the activewear trend'
Kamlesh Vaghela
RK Textiles
Very few machinery manufacturers have R&D units
Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...
Oswal Prints Private Limited has been manufacturing and exporting ethnic...
Japan-based FitJoy, a shoe brand for women, has been in the footwear...
Razvan Popescu
Directa Plus SpA
Directa Plus is one of the largest producers and suppliers worldwide of...
Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)
A team of researchers from the State University of New York (SUNY),...
Giorgio Mantovani
Corman S.p.A
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Sailesh Singhania
Sailesh Singhania Label
The Sailesh Singhania label was created to promote handwoven sarees and...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Priya Somaiya
Usha Social Services
The Usha Silai label from Usha International is all set for a retail...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
Follow us on instagram
FollowFollow Fibre2Fashion On
 |
