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Jones New York new website goes online

02
Oct '08

Jones New York announced the launch of a dedicated e-commerce site where shoppers can access the full breadth of the brand's collection: jny.com. Jones New York is a division of Jones Apparel Group.

The new jny.com features the largest selection across all of the Jones New York apparel lines, including Collection, Signature, Sport, Dress, as well as outerwear, and select accessories. The site also features an expanded assortment of missy, petite and woman-sized merchandise, providing the highest standards of quality in fit and design, which our customers have come to appreciate and expect.

In addition to online shopping, jny.com also features the fashion expertise of Lloyd Boston, America's favorite "Style Guy" and the exclusive style guru for Jones New York.

The comprehensive added-value fashion advice and tools include: "The Jones Report," a monthly guide to new looks from Jones New York, seasonal video style tips from Mr. Boston, and an interactive "Ask The Experts" section where visitors can ask a style question of Mr. Boston for a personalized answer. Visitors to the site can also sign up to be a "JNYinsider" and receive emails from Jones New York about seasonal must-have, new products and style tips from Lloyd Boston.

"Jones New York is the foremost brand in women's classic apparel, and we are happy to bring the collection to our customers, who will enjoy shopping at our new online flagship store. The breadth of the assortment offered, the ease of navigation, and the added-value of Lloyd Boston provide our customers with the tools and information needed to dress for their lifestyle," says Ron Offir, President of Jones Apparel Group E-Commerce.

Stacy Lastrina, Jones' Executive Vice President of Marketing and Creative Services, said, "We are thrilled to have Lloyd Boston as an integral part of the new jny.com. Lloyd has a tremendous ability to connect with women and is dedicated to helping real women achieve their best selves, which perfectly aligns with the Jones New York brand promise. Having a style expert like Lloyd at women's fingertips offers tremendous value."

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