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Largest Megamart store opens in Bangalore
18 Oct '08
5 min read
Megamart has also made sizeable investments in information technology. It has recently partnered with Oracle Retail for an integrated scalable platform to manage its retail processes from supply chain to stores.
“This will help the company increase its inventory turns, improve its forecast accuracy, enable shorter replenishment lead times and overall improve its service levels,” added Mr. Suresh.
With this Megamart also became the first value retailer in the country to invest in high-end IT solution when it adopted Oracle Retail, 'the best-in-class ERP solution' to strengthen its IT backbone. Oracle Retail, is one of the world's leading provider of enterprise applications to retailers worldwide and seven out of the top 10 global retailers run on this platform and 12 out of the 13 Fortune 100 companies that are retailers run Oracle Retail applications.
These solutions will help the company roll out stores faster and support its aggressive growth plans as it seeks to achieve leadership in fashion and value retailing in India. 'Megamart plans to establish 500 small and large format stores across the country - out of which 20 to 25 will be Megamart Outlet Centres in top 20 cities - over the next 3 to 4 years at an investment of about US$ 100 million,' said Mr. Suresh.
“Our Bangalore store will be one of the largest value malls in the city. Keeping in mind Bangalore's value conscious and discerning consumers we are very happy to dedicate our third Outlet Centre to the people of Bangalore. We already have 23 Megamart stores (with an area of 2,000 to 4,000 sq ft) in Bangalore and 115 stores across the country,'' added Mr. Venkatachalapathy.
To kick off the launch, Megamart is also running fantastic festival offers across the week and other fabulous purchase based freebies like a free Cherokee watch, an attractive Ruggers travel bag and also a chance to win a Maruti Swift.
Megamart, a pioneer of the value-retailing concept in India arrived on the scene at a time when multi-brand discount outlets were still an unheard of phenomenon and changed the rules of the retailing business in India.
By keeping overheads and other costs to a bare minimum, it was able to pass on maximum savings to customers. Today, Megamart is the largest player in this segment and has a network of 115 Megamart stores spread across 42 cities in India and a Megamart Outlet Centre in Chennai and Pune and now in Bangalore.
The Outlet Centre has on offer more than 200 of the top brands at fabulous discounts and offers throughout the year.
“This will help the company increase its inventory turns, improve its forecast accuracy, enable shorter replenishment lead times and overall improve its service levels,” added Mr. Suresh.
With this Megamart also became the first value retailer in the country to invest in high-end IT solution when it adopted Oracle Retail, 'the best-in-class ERP solution' to strengthen its IT backbone. Oracle Retail, is one of the world's leading provider of enterprise applications to retailers worldwide and seven out of the top 10 global retailers run on this platform and 12 out of the 13 Fortune 100 companies that are retailers run Oracle Retail applications.
These solutions will help the company roll out stores faster and support its aggressive growth plans as it seeks to achieve leadership in fashion and value retailing in India. 'Megamart plans to establish 500 small and large format stores across the country - out of which 20 to 25 will be Megamart Outlet Centres in top 20 cities - over the next 3 to 4 years at an investment of about US$ 100 million,' said Mr. Suresh.
“Our Bangalore store will be one of the largest value malls in the city. Keeping in mind Bangalore's value conscious and discerning consumers we are very happy to dedicate our third Outlet Centre to the people of Bangalore. We already have 23 Megamart stores (with an area of 2,000 to 4,000 sq ft) in Bangalore and 115 stores across the country,'' added Mr. Venkatachalapathy.
To kick off the launch, Megamart is also running fantastic festival offers across the week and other fabulous purchase based freebies like a free Cherokee watch, an attractive Ruggers travel bag and also a chance to win a Maruti Swift.
Megamart, a pioneer of the value-retailing concept in India arrived on the scene at a time when multi-brand discount outlets were still an unheard of phenomenon and changed the rules of the retailing business in India.
By keeping overheads and other costs to a bare minimum, it was able to pass on maximum savings to customers. Today, Megamart is the largest player in this segment and has a network of 115 Megamart stores spread across 42 cities in India and a Megamart Outlet Centre in Chennai and Pune and now in Bangalore.
The Outlet Centre has on offer more than 200 of the top brands at fabulous discounts and offers throughout the year.
Arvind Ltd
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