Target offers 'High School Musical' line from C9 by Champion

24 Oct '08

3 min read

Hanesbrands Inc's Champion brand, which provided activewear that will appear in Walt Disney Pictures' “High School Musical 3: Senior Year,” celebrates the release of the film with a line of apparel inspired by the Champion items worn by characters in the movie, which opens tomorrow.

America's favorite high school students hit the big screen this time with new music, big dance numbers and a compelling story with all the fun—and big life decisions—senior year has to offer. Champion provided activewear apparel, including jackets and sweatpants, worn by the film's East High Wildcats.

Fans of the highly anticipated Disney feature film can get replica High School Musical 3-themed apparel from C9 by Champion at select Target Stores inspired by the athletic wear, cheerleader outfits, hooded sweatshirts, T-shirts, and team uniforms worn by Troy, Chad, and the rest of the Wildcats characters.

“Being so involved with 'High School Musical 3' was the perfect challenge for Champion to showcase its innovation and capabilities,” said Kevin Hall, Hanesbrands executive vice president, chief marketing officer. “This effort deepens our working relationship with Disney and is an excellent complement to Hanesbrands and Champion's long-term marketing alliance with Walt Disney Parks and Resorts.”

Last year, Hanesbrands and Champion entered a 10-year alliance with Disney, which includes product co-branding, attraction sponsorships and other brand visibility and signage at Walt Disney Parks and Resorts properties.

“Champion produced these clothes to engage the millions of 'High School Musical' fans who share our enthusiasm for playing and spending time with friends,” said Claire Edgar, director, Champion brand marketing. “The 'High School Musical' line from C9 by Champion gives fans great athletic apparel with great comfort, fit and quality and all the style and fun of the East High Wildcats.”

The “High School Musical 3” line from C9 by Champion will offer the following products:

- Fully lined mesh hoodie, available in true white or orange glow
- Wildcats racerback tank, available in true white
- Short sleeve polo, available in true white or orange glow
- Mesh skort, available in orange glow

The “High School Musical” line from C9 by Champion is available in the boys and girls departments at select Target stores for a limited time. The line of products will be supported by a nationwide marketing campaign that includes national print advertising in teen magazines, online banner ads, point-of-sale placement, a special promotion for elementary and middle school coaches and a national public relations effort.

“These products fit perfectly with our 'How You Play' advertising campaign and provides new opportunities to bring the Champion brand into the lives of our consumers,” Edgar said. “We are pleased to build upon our alliance with Disney.”

The Hanesbrands-Disneyalliance included the naming rights for Champion Stadium at Disney's ESPN Wide World of Sports Complex, the nation's premier amateur sports venue. There are also brand placement and promotional opportunities throughout the 220-acre complex and in-store promotional and brand building opportunities at ESPN Zone restaurants and stores.

Champion offers a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion can be purchased at most sporting goods and department stores.

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