Gap expands outlet business to Canada

27 Oct '08

2 min read

Gap Inc opened its first Banana Republic Factory Store and Gap Factory Store in Canada. The openings will broaden the accessibility of Gap Inc. brands, while reaching new value conscious customers in the Canadian market.

“During our meeting with investors last week, we described our focus on improving our core brands while we also identified growth opportunities in our International and online businesses,” said Art Peck, president of Gap Inc. Outlet and EVP of Corporate Strategy and Operations. “Bringing our Outlet brands to Canada is a perfect next step in our growth strategy, as we match our Canadian customers with the strongest value expressions of our brands.”

The Outlet division stores will be named 'Factory' stores in the Canadian market and will offer Canadians a combination of style, quality and value along with on-trend fashions. Banana Republic Factory Store customers can shop affordable women's and men's wear to work and weekend looks. Gap Factory Store customers will find American classic clothing and accessories for women, men, kids and baby at surprising prices.

Started in 1994, the Outlet division has grown to several hundred Banana Republic Factory Stores and Gap Outlet stores currently in the United States, United Kingdom and Japan. The first stores in Canada are located at the Vaughan Mills Mall in Ontario.

Gap Inc. operates 188 Gap, Banana Republic and Old Navy stores across Canada, including the two Outlet stores just opened.

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