"Retail slowdown is more sentimental than real" – Experts

10 Nov '08

4 min read

Sumit Lal, Director & GM (India) European Lifestyle Brand said that the present crisis have happened mostly because of the flight of capital triggered by the FIIs and the retail segments should not indulge in any knee-jerk reactions by drastically cutting down the ad expenditure. They should look forward to more viable alternatives like changing the medium of advertisements, cutting down the periodicity of advertisements etc. he also mentioned that it was the right time to get closer to the consumers and to study their behavior.

Rajiv Mathur, CEO, Akansha Management Group said that Indian retail industry's obsession to serve the customer is very low. They have to think very big about about product value enhancement at all level.

Dr H Chaturvedi, Director, BIMTECH, while explaining the objective of organizing the panel discussion said that the interface would enable the industry to learn about the perceptions of the academia and the solutions they offer to overcome the crisis. “ One has to develop a long term perspective about the retail industry as a job and wealth creator and should not get bogged by short term crisis.

Fibre2fashion News Desk - India

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