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First Mosaic store with new retail concept opens in Vilinus

Nov '08
Last week Baltika opened its first Mosaic store with a new retail concept in Panorama, the newest shopping centre in Vilnius. The new store is the result of a year-long development project.

According to Maire Milder, the director of Baltika's retail trade division, the Mosaic brand has been through a fast-paced development process in the past couple of years and hence there was a need to visually differentiate between the collections for women, for men and for children, both in terms of marketing communication as well as in the retail environment.

“The desire to create a cosy and convenient shopping environment that would correspond with the expectations and needs of our customers prompted the development of the Mosaic store environment and its first result could be seen at the Panorama shopping centre in Vilnius,“ added Milder.

The author of the Mosaic's new store concept is interior designer Enel Vaik, according to whom the keyword in the new design is 'office'. As the Mosaic brand is targeted to customers who work in offices, details that are characteristic to offices have been used in the interior design as well; consequently, both the furniture and the materials have been remodelled accordingly.

Colours, materials and lighting have become cosier and separate the store areas, which are labelled Mosaic Men, Mosaic Women and Mosaic Kids. The architectural structure of the entire store has also been redesigned. The Vilnius Panorama Mosaic store is the first brand store in Vilnius that also offers Mosaic children's clothing.

The sales area at the Mosaic store in Panorama is a total of 202 square metres large and it includes women's, men's and children's collections. The Mosaic store is on the second floor of the shopping centre where the brands of Monton, Baltman and of Ivo Nikkolo are also represented.

Mosaic is an international fashion brand that offers stylish and high-quality office garments for both men and women and comfortable fashion collections for children aged 2-10. The brand has a total of 52 stores in the Baltic States, in Russia and in Ukraine, with the new store included.

Baltika Group

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