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Brandix shares ideas on sustainable water supply at IBM forum

11
Nov '08
Sri Lanka's Brandix Group was recently invited by IBM to the company's Global Innovation Outlook (GIO) Deep Dive discussion on “Water and the Ocean” in acknowledgement of the Group's commitment to the environment.

Held in Singapore in October, this one-day brainstorming session was attended by more than 40 delegates and visionaries from dozens of countries. The delegates represented all segments of society – business, government, civil society, labour and academia.

These open and candid brainstorming sessions, called “Deep Dives” brought together a diverse set contributors from multi-disciplines and areas of influence to examine specific issues pertaining to 'Water' and 'the Ocean,' said Anusha Alles, Head of Corporate Social Responsibility at Brandix Lanka Ltd., who attended the discussion.

The 40 participants were divided into two groups of 20 each -- one to discuss the issue of 'Water' and the other the issue of 'Ocean.' The group that Brandix was included in discussed Water.

The teams were posed some tough questions about the future of water including opportunities that will spur innovation around water management, trade-offs between water, food and energy production and about the role that should be played by the private sector in ensuring sustainable water supplies.

Ms Alles, who represented Brandix, shared ideas on how to transfer universal principles into specific, strategically-aligned meaningful medium and long term action and briefly outlined her company's experiences at these sessions.

The Global Innovation Outlook (GIO) created in 2004 by IBM is based on the notion that in the era of borderless business, rapid technological development and constant communications, great potential exists for new innovations that could benefit global society.

Sri Lanka's largest apparel exporter and the pioneer of the concept of inspired end-to-end solutions to the apparel industry, Brandix has extensive corporate social responsibility involvements that take the company to the grassroots in rural Sri Lanka.

The Group's CSR efforts are driven by the central corporate theme 'Water is Life' and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need.

Brandix


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