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Spencer's inks exclusive tie up with Beverly Hills Polo Club

17
Nov '08
Mr. Sanjiv Goenka, Vice Chairman of the Rs. 13500 crore RPG Enterprises, announced that it's retailing arm, Spencer's Retail Limited, has signed an exclusive tie-up with BHPC International LLC, which owns the world-renowned apparel brand Beverly Hills Polo Club also known as BHPC.

The announcement was made during a press conference held at The Grand, New Delhi. The conference was followed by a fashion show wherein popular models like Joey Mathews, Poonam Nath, Amanpreet Wahi, Aanchal Oberoi and Gunita walked the ramp showcasing the range of the global apparel brand. Also present at the launch event was BHPC International LLC's Founder and Managing Director, Eli Haddad.

Giving an outline of the potent fashion industry in India, Mr. Sanjiv Goenka said “BHPC covers a wide range of lifestyle clothing for men and women. Fashion has been a significant segment in the evolution of Indian retail industry, not due to its size but the way it has influenced lifestyle.

It was apparel that led multi-national brands to explore and invest in the Indian market, which set the ball rolling towards organized retailing. And now with the Indian consumer's "LOOK GOOD - FEEL GOOD" attitude, fashion offers huge potential for deeper penetration into the Indian markets.”

Beverly Hills Polo Club evokes casual, relaxed yet affluent and elegant Southern Californian lifestyle. It presents product categories in-tune with its image viz, T-Shirts, polo's, sweat shirt & sweat pants, causal shirt & trousers, denims, winterwear, eyewear and watches for men and women. Formal shirts & trousers are an added category in the menswear segment. BHPC is very strategically developed by Spencer's for the Indian market with fine product attributes that makes fashion, affordable.

Referring to the growing importance of fashion in Spencer's retail business, Mr. Goenka said that the tie-up with BHPC LLC is the culmination of a world-wide search to secure for the Indian youth, a fashion brand that complement their lifestyle. “Beverly Hills brand epitomizes a refined comfort and stylish elegance for today's successful and confident Indian youth”. Fashion currently contributes 10 % to the company's revenue which is expected to increase to 25 – 30% in the years to follow.

The retail chain boasts of an extensive fashion section which has other internationally acclaimed brands for men, women and children. This range covers formal wear, casual wear, evening wear and active / sports wear. Spencer's also has an extensive private label program in fashion which include established names like Mark Nicolas, Island Monks, Asankhya, etc. (please see below for the entire list) . The fashion strategy is to address need gaps in the fashion business in the Indian market, as well as create niches with specialized merchandise relevant to the target segment.

Mr. Sanjiv Goenka confirmed that the BHPC range will be available in a large number of Spencer'sstores which are currently located in 66 Indian cities.


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