Interviews
TapouT & Kids Headquarters to elevate kids apparel line
20 Nov '08
2 min read
TapouT, the premier mixed martial arts apparel, gear and lifestyle brand, announced that for the first time, they signed a licensing agreement with Kids Headquarters to expand the current offering of children's apparel and provide new and exciting products to TapouT customers nationwide.
Under this relationship, Kids Headquarters will distribute children's activewear, sportswear, sleepwear, swimwear, outerwear and underwear. Available in sizes 0-20 for boys and girls, there will be extensive offerings of t-shirts, hoodies, shorts and even onesies, to create a noticeable increase in the offering throughout the youth category at all TapouT dealers worldwide.
“As the leading MMA lifestyle and apparel brand, TapouT is excited to extend our product with Kids Headquarters,” said Mask, TapouT Founder. “As we travel the country, our fans beg us to expand our kids line. It's exciting to team up with Kids Headquarters, who dominate this market, to help celebrate and spread the attitude, strength and style that fans of TapouT have grown to love.”
Cory Silverstein, Kids Headquarters' executive vice president, said: "TapouT is the most recognized and powerful Mixed-Martial Arts lifestyle brand out there today. We're excited to combine TapouT's passion for excellence and success with our knowledge and understanding of the children's market."
TapouT is a $100 million empire that operates without concern for competition because they've been at the forefront of Mixed Martial Arts since its inception, representing some of the biggest MMA superstars including Chuck Liddell and Anderson Silva. What began as a hobby has turned into a full-on underground culture and apparel monopoly.
The TapouT Crew, Mask, Punkass and Skyskrape, appear at the most extreme events, supporting the fighters and offering the clothing line that reflects the brand's iconic status. TapouT, “an expression of combat known worldwide,” produces the hottest, edgiest apparel for guys and girls and their distinctive logo graces everything from clothing, accessories, and gear, to bottled water and a magazine. The TapouT logo has become so noteworthy that its most devoted fans are tattooing it on their bodies, demonstrating the ultimate in commitment.
TapouT is also the exclusive apparel sponsor for Spike TV's “The Ultimate Fighter” through 2011.
Under this relationship, Kids Headquarters will distribute children's activewear, sportswear, sleepwear, swimwear, outerwear and underwear. Available in sizes 0-20 for boys and girls, there will be extensive offerings of t-shirts, hoodies, shorts and even onesies, to create a noticeable increase in the offering throughout the youth category at all TapouT dealers worldwide.
“As the leading MMA lifestyle and apparel brand, TapouT is excited to extend our product with Kids Headquarters,” said Mask, TapouT Founder. “As we travel the country, our fans beg us to expand our kids line. It's exciting to team up with Kids Headquarters, who dominate this market, to help celebrate and spread the attitude, strength and style that fans of TapouT have grown to love.”
Cory Silverstein, Kids Headquarters' executive vice president, said: "TapouT is the most recognized and powerful Mixed-Martial Arts lifestyle brand out there today. We're excited to combine TapouT's passion for excellence and success with our knowledge and understanding of the children's market."
TapouT is a $100 million empire that operates without concern for competition because they've been at the forefront of Mixed Martial Arts since its inception, representing some of the biggest MMA superstars including Chuck Liddell and Anderson Silva. What began as a hobby has turned into a full-on underground culture and apparel monopoly.
The TapouT Crew, Mask, Punkass and Skyskrape, appear at the most extreme events, supporting the fighters and offering the clothing line that reflects the brand's iconic status. TapouT, “an expression of combat known worldwide,” produces the hottest, edgiest apparel for guys and girls and their distinctive logo graces everything from clothing, accessories, and gear, to bottled water and a magazine. The TapouT logo has become so noteworthy that its most devoted fans are tattooing it on their bodies, demonstrating the ultimate in commitment.
TapouT is also the exclusive apparel sponsor for Spike TV's “The Ultimate Fighter” through 2011.
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