Home / Knowledge / News / Apparel/Garments / Tommy John launches new collection for men

Tommy John launches new collection for men

10
Dec '08
No matter how young, fit, and slender you are, the so-called "fake love handles" always form after men's undershirts ride up and bunch above the beltline. The days of buying a size up or down, tucking into your underwear, and throwing shirts away after they shrink are now over for men everywhere.

Tom Patterson was fed up with men's undershirts that never fit right or stayed tucked, so he decided to take matters into his own hands. The former medical device salesman designed an undershirt tapered at the waist, longer than typical "square or box" cuts, and is made from his US Design and Utility Patent-Pending Tailored Stretch line.

"With the Tommy John Tailored Stretch line, men achieve a sleek, sophisticated look instead of the typical box cut, stretched out, yellowing undershirt that men try to hide," he says. The undershirt stays tucked in giving men the form-fitting, smooth, streamlined look they need when they need to look their best. Although it fits well, it doesn't provide fake love handles from the bunching nor is it so tight that it accentuates love handles.

Many men tailor their suits and dress shirts and were excited to discover an undershirt that enhanced their appearance.

"Retailers need to recognize the consumer demand for such a unique garment," says Patterson. Between 60-80% of women wear the wrong bra size, I think even more men wear the wrong undershirt. Women have SPANX, leggings, and well-constructed bras to create a smooth look. With Tommy John, men no longer have to settle for undershirts that don't work or fit correctly."

Blogger Tug from TheUndershirtGuy.com is already a fan. "The Tailored Stretch technology and tailored cut does exactly what they say it will do. Once pulled down over your hips and butt, this undershirt will stay in place. It will not ride up, bunch up or come untucked. Very well executed, Tommy John," he posted.

Tommy John will be launching its new collection at MAGIC Las Vegas Feb 17-19.

Tommy John


Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search