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JAKKS to market costumes for Disguise's Marvel & other characters

01
Jan '09
JAKKS Pacific Inc has completed the acquisition of substantially all of the assets and liabilities of leading Halloween costume and décor company, Disguise, Inc., and a related Hong Kong company, both subsidiaries of France-based César S.A.

San Diego-based Disguise is a 21-year-old leading manufacturer of Halloween costumes and accessories, with an expansive and innovative line based on hundreds of new and classic favorites for all ages. Disguise's portfolio includes non-licensed Halloween costumes based on everything from horror, pirates, historical figures and aliens to animals, vampires, angels and more, as well as popular licensed characters from top intellectual property owners including Disney, Marvel, Mattel, Hasbro and Sesame Street, among others.

“We have been watching Disguise for years and are very pleased to further diversify our portfolio with this newest addition to the JAKKS Pacific family of brands,” said Stephen Berman, President and COO of JAKKS. "We expect to maximize opportunities provided by Disguise and take advantage of synergies across multiple JAKKS divisions. We look forward to expanding our existing role-play and dress-up business, while firmly positioning JAKKS in the Halloween industry."

Consideration for the acquisition included cash in the amount of $28.3 million paid at closing and the payment of license transfer fees and assumption of liabilities in the amount of $27.6 million. BNP Paribas acted as financial advisors to JAKKS Pacific in this transaction.

Since its inception in 1987 with only twelve designs, Disguise has established itself as the leading fashion-driven design company in the global costume industry creating the hottest styles for both everyday costume play and Halloween.

JAKKS Pacific Inc is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world.

JAKKS Pacific Inc


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