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Humanity-Nickelodeon/Viacom to create luxury fashion t-shirts

20
Jan '09
Nickelodeon & Viacom Consumer Products (NVCP) and Humanity, a cause-driven clothing line, are partnering to create a series of five environmentally themed t-shirts inspired by the network's top animated phenomenon SpongeBob SquarePants. SpongeBob will be a featured part of The Big Green Help's water conservation campaign, "SpongeBob and You Save the Big Blue." Kicking off just in time for its 10th Anniversary, the first t-shirt will make its debut in Park City, Utah, during the 2009 Film Festival.

Marking the first retail presence for Nickelodeon's ongoing The Big Green Help campaign, the new line of t-shirts will be available in men's, women's, boys', and girls' sizes. Each tee is proudly made in the U.S. from 100% organic cotton, encrusted with crystals and features schools of fish, jelly fish, turtles and other marine life. Sponge Bob holds the prime spot on the front of the shirt, standing next to a garbage can which reads "Save the Big Blue," and the inside of the shirt tells the story of Nickelodeon's Big Green Help campaign.

"As Nickelodeon celebrates SpongeBob's 10th Anniversary, we are enthused to partner with Humanity, a company who shares our mission to increase visibility of environmental concerns," said Hal Snik, Senior Vice President of Domestic Licensing, NVCP. "This line of products will appeal not only to die-hard SpongeBob fans, but to trendsetters and eco-connoisseurs alike."

"We are honored to work with Nickelodeon in continuing our philanthropic efforts," said Helena Cho, fashion designer and Co-Founder of Humanity. "We hope that just as SpongeBob always conveys an environmentally conscious message to his audience, this t-shirt will do the same to children and adults alike."

Nickelodeon's pro-social campaign, The Big Green Help, will help raise awareness about the oceans and water conservation in 2009 with "SpongeBob and You Save the Big Blue," in partnership with the Natural Resources Defense Council (NRDC) and the National Wildlife Federation (NWF). "Save the Big Blue" public service announcements will air on Nickelodeon throughout the year, and both organizations will support educational activities and programs at aquariums and zoos throughout July. Additionally, NRDC and NWF will help raise awareness with their members and incorporate "Save the Big Blue" messaging into their grassroots activities.

Yellow is the new black this year, which means that it's the perfect time to get 'Happy Squared' in honor of the landmark tenth anniversary of SpongeBob SquarePants. With that in mind, Humanity jumped at the chance to collaborate with one of the most popular characters and continue on their mission to inspire and motivate people all over the world. Kicking off with the first-ever SpongeBob live cast reading during the 2009 Film Festival in Park City, Nickelodeon will celebrate the pop culture icon throughout the year with TV specials, original online content, and new lines of apparel, toys, and games.

Founded in 2008 by Helena Cho and Tammy Hotsenpiller, Humanity is a tapestry of art and written text that unfolds the story of individuals, social justice, and the environment. The company was created as a dynamic, branded, lifestyle approach to humanitarianism. Between the executive life coach experience of Tammy Hotsenpiller and Helena Cho's fashion design background, Humanity is the perfect mix of cause and couture.

Nickelodeon & Viacom Consumer Products


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