Lingerie brand Triumph opens first flagship store in Delhi

24 Jan '09

4 min read

In line with this marketing strategy for India, Triumph has already set up a state of art technology plant in Tamil Nadu. Triumph is keen on expanding its retail footprints in India by setting up its flagship stores. Apart from the three standalone stores already set up in metros, Triumph is looking at reaching its customer through opening more stores in Tier I and Tier II cities also.

Triumph has already marked its presence in India through 700 'points of purchase' in multi-branded stores across 60 cities in the country. About 95% of the lingerie industry in India is unorganized and Triumph has a 34% share in the organized lingerie industry. This gives Triumph a vast opportunity to further tap the market and expand its base in India.

Triumph International is one of the world's largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph, sloggi, Valisère and HOM. Triumph employs more than 43,000 people and achieves a turnover of INR 16,000 crores.

Triumph International India Private Limited

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