Home / Knowledge / News / Apparel/Garments / DRIFIRE launches new website to better serve customers

DRIFIRE launches new website to better serve customers

05
Jun '09
Leading flame resistant clothing developer and manufacturer, DRIFIRE, recently launched a newly re-designed, user-friendly website.

To better serve customers, the website http://www.drifire.com has been completely overhauled, providing an even wider selection of high quality comfortable FR apparel. In addition to the expanded product line, the fresh, new design includes powerful action photos of various situations where DRIFIRE clothing was used, including firefighting, electrical work and military applications.

"We are thrilled with the launch of our new website. The new design is not only more visually appealing, but it is also extremely user-friendly and functional as well.We're confident that our customers will enjoy all of the new design improvements along with our expanded inventory of premier flame resistant clothing," says L. Gene Cone, President of DRIFIRE.

DRIFIRE's newly revised website features a convenient product search tool, making online shopping easier and more efficient. When searching for comfortable FR products, customers can now choose to search by gender or industry-specific clothing, as well as by clothing features such as layer, fabric and color. As an added feature, the new website also includes an option for users to create a DRIFIRE registry. By signing up for a registry, customers can choose the best options for FR clothing for themselves and their team, and invite friends and family to view their selections.

In addition to the functional features added to the DRIFIRE website, the newly re-designed site also includes a variety of DRIFIRE videos. A selection of videos showcase real-life shots of DRIFIRE product testing, allowing users to see first-hand the durability of the innovative clothing design against even the toughest elements. Additionally, the new website allows customers to upload personal video testimonials to share their story of how DRIFIRE has helped increase their job performance and safety.

As a leading developer of comfortable FR clothing, DRIFIRE is dedicated to ongoing product innovation, enabling the firm to continually supply the highest quality and most effective flame resistant apparel available. All of DRIFIRE's premier flame resistant garments offer customers an optimal combination of comfort, moisture management and flame resistance. Additionally, DRIFIRE garments feature odor management & antimicrobial protection, helping wearers reduce skin irritation, infection and bacteria buildup. Used in military, fire protection, law enforcement and many other professions, DRIFIRE apparel is available in a wide variety of fabrics ranging from ultra lightweight to heavy fleece weight.

"At DRIFIRE, we are committed to providing the highest quality flame resistant garments to customers across a wide range of professions. Now with our newly re-designed, more functional website, even more customers can benefit from our innovative and versatile garment designs. We think the new site will also benefit our distributors, as it will drive DRIFIRE awareness and education to end users, encourage a purchase for trial, and ultimately lead to requests for employers to purchase DRIFIRE for their entire organization," says Cone.

DRIFIRE, a premier developer, manufacturer and marketer of flame resistant clothing, offers garments providing optimal levels of comfort, moisture management and flame resistance.

DRIFIRE


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Aug 2019

Egyptian govt allocated EGP 21 bn to boost cotton

Egypt's ministry of public business sector has allocated EGP 21...

Pic: Google

Information Technology | On 20th Aug 2019

Macy's uses Google Cloud to streamline retail operations

Macy's, one of world's largest retailers, has become a Google Cloud...

Pic: Tapestry

Fashion | On 20th Aug 2019

Tapestry net sales climb 2% to $1.51 bn in Q4 2019

Net sales for Tapestry, a house of modern luxury accessories and...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG & Co KG manufactures flat knitting machines....

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search