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Launch of Harajuku Lovers in Asia as market test

08
Jun '09
Fashion guru Gwen Stefani not only transcends the music and fashion industry, her love for Harajuku fashion style in Japan has culminated in the launch of her accessories apparel brand "Harajuku Lovers" in 2005. With great Taiwanese consumer anticipation, "Harajuku Lovers" is finally opening its flagship store in May. Located in Taipei's fashion pioneering Xinyi District, this will be the brand's first independent store in the world.

Situated on the Western Pacific Rim, the island nation of Taiwan is an important hub of transportation. With rich island culture and characteristics, the people of Taiwan have a high level of acceptance for new things; hence Taiwan has become the distribution center for diverse culture and global fashion.

According to report, the ratio of domestic sales and imports for the clothing industry is roughly 4:6, with imported clothing being in the majority. In addition, Taiwanese people's willingness in trying new things has resulted in the conglomeration of diverse international brands. Whether it's the hippie, or the extravagant fashion style, are all widely accepted in Taiwan.

Recently, the fashion apparel expenditure of the Taiwanese public is on the rise, with annual sales of between NT$150~170 billion. Therefore, the distributor in Taiwan imported Gwen Stefani's own brand "Harajuku Lovers" from the US, and opened up a store in Taipei's Xinyi District (Taiwan). The store is the brand's flagship store in Asia, bringing a unique mix and match Japanese Harajuku fashion to the vibrant streets of Taipei.

In December of 2009, Harajuku Lovers doll fragrance was launched in Taiwan, and it became an instant hit with its adorable appearance, and was collected by many Harajuku Lovers followers. This year, the Harajuku Lovers garment, bag and watch will be introduced to Taiwan. In terms of tailoring and pattern, the design retains the essence of the Harajuku style; together with bold and imaginative use of colors, Harajuku Lovers is set to become yet another fashion statement in Taiwan.

Following in the footsteps of LAMB, Gwen Stefani's fashion brand Harajuku Lovers once again comes to Taiwan. With Gwen Stefani's distinctive style and trend setting fashion sense, Harajuku Lovers is set to bring about a new American fashion trend and street culture in Taiwan.

Taiwan is known as the fashion distribution center in Asia. By selecting Taiwan to open its first store in Asia, Harajuku Lovers perceives great importance in Taiwanese people's consumption power and high level of acceptance for fashion. In addition, Harajuku Lovers intends to use their Taiwan flagship store as the springboard to the rest of Asia.

Harajuku Lovers


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