Home / Knowledge / News / Apparel/Garments / DownEast Basics expands West in time for summer

DownEast Basics expands West in time for summer

Jun '09
The stylish and affordable retailer DownEast Basics will open a new store in the Galleria at Roseville Shopping Center on Monday, June 15. It will be DownEast's third grand opening in the past 90 days and is part of the fashion brand's expansion strategy that currently focuses on building a significant presence in the Western United States. DownEast - which will offer its full new summer line at the location, including its popular swimwear collection - anticipates a big opening based on the popularity the brand has already proven among consumers in the greater Sacramento area via its online store.

"We base the openings of new stores on success indicators such as high web sales from local customers and enthusiasm shared about the brand via social networking," said Klane Murphy, CEO of DownEast. "Entering the California market through the greater Sacramento area made the most sense from a location perspective. The Galleria at Roseville is an exceptional mall with a great tenant lineup that draws customers from all over the region. DownEast already has an established following among customers locally who shop our online store, and we're pleased to be able to deliver upon their frequent requests for a retail store in that area."

Murphy is also a former longtime resident of the Sacramento area and moved to Salt Lake City in 2007 to become CEO of DownEast. "Having spent eight years living in El Dorado Hills, I see the area as a great market to expand into, due to both its strong business community and the fashion savviness of its residents who, like many people across the United States these days, are also looking for value."

Murphy's observation on fashionable yet cost-conscious local consumers also correlates to a growing Sacramento population base interested in more affordable living. The greater Sacramento area has seen an increase in population over the last decade, including an influx of former residents of the San Francisco Bay Area who seek lower housing costs.

DownEast Basics Customers Share Requests for Local Stores Via Social Networking
DownEast Basics' customers, who interact directly with the company's fashion designers as well as each other on the retailer's Facebook fan site, frequently express excitement about its clothing lines and make requests for stores to open locally in their areas.

"I can't wait for the new DownEast Basics store to open in Roseville!" commented local Sacramento fan Debbie Martin. "It's fun to try on and mix and match the different layering styles in a store. There are so many great combinations to choose from. I am very excited."

The DownEast Basics Facebook fan page, which currently has over 2,100 dedicated fans, offers customers Facebook-only promotions and advance notice of sale events.

Must ReadView All

Pic: Shutterstock

Fashion | On 23rd Aug 2019

32 companies sign fashion pact to present at G7 Summit

Thirty two top global fashion brands and retailers today announced...

Pic: Kohl's Corp

Retail | On 23rd Aug 2019

Kohl's revenue down 3.1% to $4,430 mn in Q2 2019

Kohl's Corporation, a leading omnichannel retailer, has reported net...

Pic: GTS

Apparel/Garments | On 23rd Aug 2019

Himax makes 3D vision-assisted cementing solution for shoe

Himax, a fabless semiconductor solution provider, and GTS have...

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search