Home / Knowledge / News / Apparel/Garments / RIPT FUSION new men's t-shirt that controls Abs

RIPT FUSION new men's t-shirt that controls Abs

18
Jun '09
The torso, the trunk, the gut -- whatever. It's the one part of a guy's body that's hard to keep tight and lean. That's why there's RIPT FUSION: a new body-sculpting undershirt designed to support a man's core, shave inches off his belly and enhance his posture.

Using a patent pending design and dual fabric technology, the RIPT FUSION's mid-panel sucks in the belly and creates core consciousness while the chest and sweep of the shirt are a light-weight, soft cotton perfect for wearing under all types of clothes. Best of all, it looks just like a regular white T-shirt so no one in the locker room will ever know how he got so...ripped! So, wear RIPT under a dress shirt, a polo, or a sweater and replace the tired, white undershirt for good.

Compression garments have long been a staple in athletes' locker rooms and RIPT FUSION applies the same concept now to men's fashion. Compacting the abdomen and back creates a flatter silhouette under clothes, and the support offers other benefits, such as better posture and a greater sense of security.

"Men today care about their appearance and their health, but are unwilling to compromise comfort," states creator Heather Thomson, "That's why I have adapted my design and created a new version of the classic men's undershirt that provides unique benefits without sacrificing comfort." Thomson is the woman behind the highly successful Yummie Tummie label - the first shapewear brand for women that is comfortable, sexy and meant to be seen. Thomson also served as the creative force behind P. Diddy's Sean John clothing label where she mastered her understanding of what appeals to the most sophisticated and discriminating men. Now, Thomson has fused fashion and function with RIPT FUSION, which is sure to have loyal followers among women and men.

Shapewear is one of the fastest growing industries in the US and continues to receive injections of new talent and technology. Much of this business is focused on women, but Thomson has recognized the need in the market for a men's product. "Feeling fit and secure in your clothes is a human struggle," says Thomson, "not exclusive to sex, age or race."

RIPT FUSION


Must ReadView All

Pic: Shutterstock

E-commerce | On 18th Aug 2019

E-commerce sales grow faster in rural China in H1

Rural China saw faster growth in e-commerce sales compared to urban...

Pic: Steve Madden

Apparel/Garments | On 18th Aug 2019

Steve Madden acquires Italian footwear brand Greats

Steve Madden, a designer and marketer of fashion footwear and...

Pic: Shutterstock

Retail | On 18th Aug 2019

For every US retailer closing stores, 5 are opening: IHL

More than five retail chains are opening stores for every retailer...

Interviews View All

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search