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Leigey & Gizelle create SLIMINIZER, new shapewear line

Jun '09
SLIMINIZER, the new shapewear line available in 10 different skintones and at affordable prices, launches on-line this Friday, June 19th. Veteran shapewear and lingerie designer to the stars Kate Liegey and SLIMINIZER co-creator Gizelle Bryant believe their slimming, yet affordable line of shapewear will resonate among all women. "I spent years designing apparel for stars and now I'm thrilled to be making it accessible to everyday women," says Liegey. "We're really proud of SLIMINIZER because it combines the comfort of lingerie with the sleekness of shapewear at affordable prices."

SLIMINIZER shapewear co-creator Gizelle Bryant, who together with Liegey created the color match system giving women 10 skintones to choose from, believes women of all ethnicities will celebrate and embrace this new line. Bryant believes, "Sliminizer is a product for every woman who wants to look and feel her best."

In today's tough economic climate, the creation of SLIMINIZER is a story of perseverance and reinvention. After a highly successful career spanning two decades as an intimate apparel and shapewear designer for leading apparel companies including Ralph Lauren, Tommy Hilfiger and Bali - Liegey, who has also designed apparel lines for pop star Jessica Simpson, and Tyra, struck out on her own committed to creating a new shapewear line to meet the needs of today's woman.

Liegey began an immeasurably challenging year of product development which finally paid off leading to the production of the SLIMINIZER shapewear line in China! It was a chance meeting at a popular New York eatery that brought Liegey together with Bryant in the ladies room where the two met while commiserating about the downside of shapewear - how hot it makes you feel, how it hikes up on your thighs, and how limited the color choices are. That conversation led to their current partnership on SLIMINIZER shapewear and to the innovative creation of the color match system which provides women with 10 skintone choices.

The shapewear line has already been embraced by O Magazine in this month's "Adam Says" column where SLIMINIZER is featured as a must-have for women wanting a smooth and sophisticated look. Also on Oprah.com this month, SLIMINIZER is featured again in another of Adam Glassman's summer fashion columns.


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