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Dhama Apparels – Mission to make technology wearable!

29
Jun '09
Mr Kranthi Kiran Vistakula
Clothing was the first invention of the human race and Dhama Apparel Innovations Pvt. Ltd. plans to take it to the next level by adding functionalities and capabilities and is moving ahead with a mission of making technology, wearable. Its initial products, ClimaGear, ClimaNeck, and ClimaMet are apparel and accessories that can heat or cool the user depending on his need.

Their designers are dedicated to bringing comfort by creating revolutionary technology embedded apparel, yet maintaining the wearability and aesthetics of fashion. Dhama Apparel has been in the news recently for receiving investment from two well known investors, which have bet on the innovative products manufactured by Dhama, based on Dhama's patented technology.

Fibre2fashion spoke to the Hyderabad; India based Mr Kranthi Kiran Vistakula, Director, Dhama Apparel Innovations Pvt. Ltd, in a bid to know more about the technological innovation. We began by asking him to discuss with us and our readers more about the technology and as to how it works.

Mr Vistakula said, “Dhama Apparel Innovations Pvt. Ltd has developed heating/cooling apparel and the apparel works on the thermoelectric technology embedded into apparel. Advanced Nano treatments are made to the fabrics to make them antibacterial, sweat wicking and water repellent”.

Next we asked him about the applications of this technology to which he replied by saying, “The technology can be applied to any kind of apparel or accessories. The current products we have developed are, Jackets, Vests, Neck Scarf, Helmets and Shoes”.

Next we asked him to reveal the future plans of the company considering that recently the company has received venture capital investments in his firm, to which he said, “The current products are in the testing and certification process and we plan to enter the market by the end of this year and we are currently targeting the military and sports market and the company plans to enter the retail market by next year”.


Fibre2fashion News Desk - India


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