Sportswear firm Xtep is official sponsor of National Games, China

01 Jul '09

2 min read

Xtep International Holdings Limited ("Xtep" or the "Company") will hold the first leg of Xtep Stars Nationwide Tour Concerts in Suzhou, Wuhan, Hangzhou and Changsha from July to August. As the sole sponsor of the concerts, Xtep brand's image and brand representatives namely Nicholas Tse, Jolin Tsai, Wilber Pan and Charlene Choi, will undoubtedly bring spectacular performances to audiences. Tickets of these concerts are complimentary to customers who spend over certain amount on Xtep products. The concerts also cheer for the 11th National Games of China ("National Games") which will be held in Jinan, Shandong in October 2009.

Xtep is the first sports product partner and official sponsor to sign an agreement with the 11th National Games Organizing Committee, and has received certificates of the "Partner of the 11th National Games" and "Official Sports Product Provider for the 11th National Games". The National Games is the largest national sporting event with the highest standard.

This year, Xtep will sponsor the equipments for Torch Relay, apparel products for referees, staffs and volunteers, apparel products for Shandong delegation which will be worn at award ceremonies as well as apparel products for the delegations of Liaoning, Shandong, Fujian, Guizhou, Hong Kong, Hunan and People's Liberation Army. In addition, Xtep is the sole title sponsor of men and women basketball competitions. All these marks Xtep's concerted effort to support China's sporting industry, demonstrating a strong partnership between a notable Chinese sporting event and a leading Chinese sportswear enterprise.

Xtep International Holdings Limited