Home / Knowledge / News / Apparel/Garments / Medelita announces record Q2 performance

Medelita announces record Q2 performance

13
Jul '09
Medelita, maker of breakthrough medical apparel for female clinicians, announced that its second quarter fiscal year 2009 revenues have increased 119 percent, over last quarter. Medelita has been in business just over one year and sells its innovative lab coats and medical scrubs direct to consumers online, through authorized resellers and wholesale. In addition, the company sells its lab coats and scrubs at national and regional medical conferences.

“The economy has not slowed the growth of Medelita, with our second quarter seeing a 119 percent increase in revenue from our online and medical conference sales,” said Joe Francisco, chief operating officer, Medelita. “We are experiencing a tremendous conversion rate through our ecommerce channel and what's even more impressive is the rate of returning visitor conversion, which is up almost 73 percent.”

Returning visitor conversion rate is up 72.50 percent, from 7.82 percent to 13.49 percent. This significant increase reflects the strength of Medelita products in a marketplace that offers limited choices for quality lab coats and scrubs.

Satisfied customers are returning to purchase new styles and additional colors, steadily replacing their existing medical wardrobe with Medelita products. The company attributes the garments' high value and performance to building a solid return clientele base and is receiving unsolicited testimonials about its products superiority, fast turnaround and courteous customer service.

Medelita's innovative approach to medical apparel was born out of necessity when founder, Lara Manchik, emergency room PA turned entrepreneur, failed to find alternatives to the frumpy, unisex medical apparel made for the male figure and representative of a time when men dominated the field.

Made from 100 percent high-denier cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

Medelita


Must ReadView All

Pic: Shutterstock

E-commerce | On 18th Aug 2019

E-commerce sales grow faster in rural China in H1

Rural China saw faster growth in e-commerce sales compared to urban...

Pic: Steve Madden

Apparel/Garments | On 18th Aug 2019

Steve Madden acquires Italian footwear brand Greats

Steve Madden, a designer and marketer of fashion footwear and...

Pic: Shutterstock

Retail | On 18th Aug 2019

For every US retailer closing stores, 5 are opening: IHL

More than five retail chains are opening stores for every retailer...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search