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Henry Mandell's new brands reflect fresh & edgy Barcelona vibe

28
Jul '09
Seeking to provide retailers and consumers with apparel that is fresh, with a different take on attitude, Henry R. Mandell has launched two new brands, Catalunya Nights for women and Counts of Barcelona for men. Catalunya Nights will premiere at the Intermezzo trade show in New York from August 2-August 4th. Henry R. Mandell is the retired President of Ed Hardy/Christian Audigier and is a 15-year apparel industry veteran.

Catalunya Nights offers a casual top that allows the customer to feel comfortable, relaxed, unpretentious and stylish, with a keen sense of taste. Graphics will be inspired by and remain authentic to the Barcelona/Catalan cultural icons of art, modernist architecture, joy of living and the indomitable Catalan spirit…. colorful and substantial, yet simple, designed to impress, but not overwhelm.

Counts of Barcelona incorporates the heraldry of the storied Counts of Barcelona, iconic Catalan symbols such as the bat, shield and Modernisme details….at once authentic and masculine, with a touch of romance and a big measure of the incomparable Barcelona vibe. Both collections are at home as street wear, casual wear or club wear…for a day in the sun or an evocative Barcelona night of dinner, drinks or dancing barefoot at a beach front club.

Each brand is positioned as an attitudinal brand, reflecting the fresh, free, stylish and slightly edgy Barcelona vibe. The product is sensual, yet remains true to a clean and simpler look that consumers are gravitating towards. It has a luxurious look and feel, yet is priced to be attainable and practical. The brands are authentic, with each graphic having a story rooted in legend, history or lore of the land. The apparel is stylish, yet exudes a degree of practicality and refined taste…with the Barcelona spirit of living well without living large.

In explaining the essence of Catalunya Nights, Henry R. Mandell said, "Rather than create a blinged out or contrived "lifestyle" brand, I set out to convey an attitude….a state of mind, that takes you away, opens your mind, stimulates your senses and brings out your classical inner beauty. I want to make you imagine a place of supreme contentment, surrounded by beauty, creativity, passion, amazing art, fanciful architecture and a people of indomitable spirit."

As an extension of this vision, the spirit of the brand is expressed in credos of self affirmation and growth, such as; embrace life, love fiercely, create, strong heart and faith that are incorporated into the logo and challenges consumers to live well by appreciating what is really important in life.

In describing his men's collection, Henry R. Mandell explained, "I've always wondered why casual contemporary clothing for men had to look alike, either with dark themes of death, despair and destruction, or bland non-descript basics for those who play it safe. The result is a either hard-edged or soft edged sameness with the same result…conformity. That's not what men really want nor, for that matter, do dark colors and edgy themes by itself define masculinity. There has got to be real substance to define a real man."


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