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Visual Merchandising: Magnet to attract customers

07
Sep '09
Today shopping malls all across the globe are making higher profits than common shops despite selling normal customer goods which have been used in day today human life, due to the attraction customers have for shopping in big malls.

Malls merely create a fashionable, attractive, and a better atmosphere for shopping than a common shop. Visual Merchandising plays an integral role in creating this atmosphere.

The main motive of any business is customer satisfaction and profit earning. Motive of any business is achieved only by a handful of retailers in a successful manner.

These successful retailers are able to achieve this by certain merchandising plans and one such merchandising plan that plays a very vital role is to attract the customer towards the products is Visual Merchandising. A profitable and a trend creating business Visual Merchandising place a key role.

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Fibre2fashion News Desk - India


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