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'Graffiti' - Rachel's love of art

18
Sep '09
Rachel Roy, a division of Jones Apparel Group, Inc, announced that a limited edition graffiti collection inspired by Rachel's love of art will be debuting alongside the new Rachel Rachel Roy collection. In collaboration with renowned tag artist SenOne, Rachel has created a vibrant graffiti pattern for a limited edition sportswear, footwear, and handbag collection.

The graffiti collection, consisting of unique, hand-graffitied pieces, is the first in a series of limited edition capsule collections that will merge fashion and art to bring a unique element to the Rachel Rachel Roy brand.

Founder and artistic director Rachel Roy said, "The mix of uptown versus downtown is always interesting and inspiring to me. Through the collaboration with SenOne, we were able to create a wearable piece of art. Being able to offer this limited edition print in clothing, footwear and handbags allows women to create their own, individual look, whether that means being a bit bold and wearing the pieces from head-to-toe or simply adding a shoe or handbag for a touch of print."

Tag artist SenOne said, "Working with Rachel reminds me of hooking up with another tag artist to create a train. You both bring the best of what you do to the table and the results are super cool."

Meet SenOne and hear more about his inspiration and his experience working with Rachel on the limited edition graffiti collection at rachelroy.com.

The new Rachel Rachel Roy collection features affordable contemporary sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy's stores and online at macys.com/rachelroy and rachelroy.com. You can become a fan of Rachel Roy on Facebook or follow her on Twitter.

Rachel Rachel Roy


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