Home / Knowledge / News / Apparel/Garments / Uniquely designed undergarment achieves sales of 50,000 units

Uniquely designed undergarment achieves sales of 50,000 units

Sep '09
Saxx, the latest innovation in men's underwear, announced the sale of its 50,000th pair, a milestone reached in the less than two years since the product was introduced and,remarkably, achieved almost entirely by the word of mouth of devoted male consumers. Sales figures were announced today by Saxx Apparel founder, Trent Kitsch.

Saxx' design innovation, its Comfort Side Panels, was developed to prevent contact between a man's testicles and his legs, providing a cool, dry environment of comfort. The side panel design creates a hammock-like pouch from two thin mesh panels, which improve the feel for a man's "package" throughout the day. The side panels are unique to the Saxx design and have added a noticeable benefit to men's underwear, which has not significantly changed in decades.

"We are a men's underwear company," said Kitsch. "We exist to provide a quality product that is comfortable, durable and fashion-conscious. But what makes us unique is our patented design, the Saxx Comfort Side Panels. No man who tries Saxx will be as satisfied with any other underwear, so this sales figure is gratifying, but not surprising."

Saxx first reached the market with an initial offering of 200 pairs in October 2007, which sold out in hours. Kitsch and his team have been perfecting and expanding the product ever since. It is now available in lines including Everyday, Bamboo and Performance, and in boxer brief, trunk and long john styles. Saxx is distributed in the United States and Canada through select retail stores.

Saxx Apparel

Must ReadView All

Pic: University of Cambridge

Textiles | On 25th Aug 2019

Climate change to shrink GDP of all nations alike: study

Virtually all countries-rich or poor, hot or cold-will suffer...

Pic: Curve-Newyork

Textiles | On 25th Aug 2019

Curve sees over 250 leading intimate apparel brands

Over 250 leading intimate apparel brands showcased their products at...

Pic: Gap Inc

Apparel/Garments | On 25th Aug 2019

Gap Inc net sales down 2% to $4 bn in Q2 2019

Gap Inc, a global retailer offering clothing, accessories, and...

Interviews View All

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search