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Marks & Spencer unveils its Autumn Collection 2009

22
Sep '09
Marks & Spencer India, announces the launch of its Autumn Collection 2009 across all its stores in India. Deep, rich and opulent colours like blue, reds and pinks with fabrics full of detail and texture describe the autumn '09 collection.Catering to the Global Indian, the new range includes menswear,womenswear, lingerie, kidswear and home décor, using fabrics and styles that are synonymous with style and comfort. With something for everyone, the Autumn Collection 2009 promises to colour the season with high quality great value clothing and home products. Also launching this season some new product categories like luggage, men's footwear, kids' toys and books.

Women's wear
The Marks & Spencer look for women this autumn revolves around the '40s, '80s, Baroque, Warrior Goddess and Cocooning. Prints for the season are distinctive and include ombre and animal print. The new collection showcases lots of sequins, studs, ruffles, twists and lace. The collection is well suited to take one from a regular day to a party in the evening in the same attire!
- 80s: This contemporary theme revolves around a body conscious look, with a biker twist. Shoulders are big and bold. The fabrics include large dogtooth checks, jersey lurex and leather. Jewel colours predominate, such as cerise, cobalt blue and purple. Belts, bags and shoes come in patent leather, and there are lots of details in buttons, studs and sequins.
- Cocooning: This look is all about wrapping up warm and staying cosy as the weather gets colder.There's lots of texture, with different kinds of knit all worn together with soft colors like grey, cream, silver, purple and beige.
- Per Una: With lots of embellishment, texture and color, Per Una this season emphasizes on more contemporary and grown-up fashion. The body conscious look that is so imperative this season is reflected in Per Una, with ruching and pleats that skim the body without being too tight or revealing.

Menswear
The main theme that runs throughout Menswear for autumn '09 is a return to Britishness. This ties into M&S 125-year anniversary and aims to celebrate everything that is great about the brand.

Blue Harbour has a more heritage feel to it this season.It gives a traditional look and feel, with a colour palette of red, fern green, cobalt blue and light blue, mixed with neutrals.Graphics are big, with stripes in different combinations of colours featuring heavily. Traditional cable knits and rugby shirts provide the backbone of the collection.

Autograph brings a more modern and contemporary look with a richer colour base. Autograph Essentials kicks off with a monochrome and grey base, and then develops into deeper, richer tones including camel, fern green and rich purple.
- North Coast: Getting stronger this season North Coast kicks off with a transitional collection called Urban Escape. It focuses on casual dressing with an emphasis on fabrics, soft pigments and soft laundered washes.


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