New Natural Uplift supports women from the inside out

29 Sep '09

2 min read

Bali, the No. 1 department store intimate apparel brand, has introduced its new Natural Uplift bra that features advanced lift for the bust without adding size. The patent-pending lift innovation delivers just the right amount of lift and side support for beautiful shape and comfort, with full coverage to prevent spillover.

The Bali “Natural Uplift” bra, which will be available in department stores in September, helps women Live Beautifully by providing a solid foundation to uplift women from the inside out.

“Natural Uplift has been designed to give full support women a lift, because Bali believes that when you feel beautiful, you are,” said Jennifer Stell, senior marketing manager, Bali. “We also incorporated extra comfort details, like Silky Smooth Lining against the skin, and encased underwire for an added level of comfort.”

Bail Natural Uplift will be available in white, black, nude, sheer latte, and mulberry wine. In addition, a limited edition pink color, Briar Rose, will be available during September and October as part of Bali's partnership with The Breast Cancer Research Foundation. As part of the brand's commitment to supporting women and women's causes, Bali is entering its third year of partnership with the Foundation and is making a $30,000 donation.

Natural Uplift will be available at department stores nationwide.

Bali

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