Home / Knowledge / News / Apparel/Garments / Pearl Academy workshop on Intl Mktg & engaging buyers

Pearl Academy workshop on Intl Mktg & engaging buyers

30
Sep '09
Pearl Academy of Fashion, India's premier fashion and design institute conducted an interactive workshop on the 26th of September 2009 along with Ms. Annick Jehanne who is a consultant with various exporters & manufacturers in the fashion and soft goods business across Asia.

The workshop which was limited to 25 participants was held at the Indian Habitat Centre and the theme was "Practical Perspective to International Marketing and Engaging International Buyers". It was attended by key executives from leading buying houses, export houses, consulting firms and a few domestic brands.

The workshop commenced on a buoyant note with the key note being delivered by Ms. Nandita Abraham who is the Head of the Business & Technology department of the Pearl Academy of Fashion.

She took the audience through a quick run through on the global economic scenario, the downturn and effect of the recession on the fashion & retail industry and the need for both the retailers & brands as well as the vendors to effect a visible change to ensure that they evolve towards a collaborative & fruitful relationship that ensures that both last and grow together over a period of time.

Annick with her over 20 years of experience with a variety of brands (directly and indirectly) such as Quelle, Printemps and Galleries Lafayette and having understood the buying models of brands like Benetton, Primark, Esprit, Top Shop, Gucci, LV, Chanel, Dior, YSL and Forever 21.

She took the participants through a mapping process on how they think & behave in the buying process and how one has to be perceptive and sensitive to ensure that they give the buyer what they want without showing the buyer that they are confused.

She went from the macro & micro issues of the buying process to the detailed issues like initiatives, gestures and work that has to be undertaken on the ground level by the vendors to ensure a longetitivity in the relationship and interactivity between the buyer and the vendor.

Effectively planned and managed the participants ended the day with a much wider understanding of the buyer's perspective and practical direction as to how to collaborate with their buyers, differentiate themselves and become a preferred vendor.

The Pearl Academy of Fashion continues to be committed to the service and development of the industry and will further bring valuable issues to the forefront through workshops or specific company based trainings and projects.

Pearl Academy of Fashion


Must ReadView All

Pic: Shutterstock

Fashion | On 23rd Aug 2019

32 companies sign fashion pact to present at G7 Summit

Thirty two top global fashion brands and retailers today announced...

Pic: Kohl's Corp

Retail | On 23rd Aug 2019

Kohl's revenue down 3.1% to $4,430 mn in Q2 2019

Kohl's Corporation, a leading omnichannel retailer, has reported net...

Pic: GTS

Apparel/Garments | On 23rd Aug 2019

Himax makes 3D vision-assisted cementing solution for shoe

Himax, a fabless semiconductor solution provider, and GTS have...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sri Lanka has a good sustainable track record and strong stories to back it

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search