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FBOI outfits new generation of stylish self-starters

Oct '09
Fueled By Others Ignorance Apparel is more than just a new web-based clothing line from Tony Cannady, an ambitious television production coordinator turned fashion and entertainment entrepreneur.

The FBOI (pronounced F-Boy) apparel brand, launched, was born from Cannady's personal triumphs and trials, a wearable form of in-your-face affirmation art that capsulizes his personal philosophy about life. "I truly believe that the only true security comes from within and that success in any area of life comes from self-reliance, attitude and pro-action," said the 30-year-old Florida native.

The FBOI line of made-in-America, high-quality, comfortable casual-wear includes value-priced hoodies, t-shirts, boxers and hats for men and women in the 16 to 34 age demographic, with a line of accessories in the works. Cannady designed his clothing as a type of walking billboard, identifying the wearer as a positive person who means business. A guy whose own life experience has included being flat broke and even homeless, Cannady knows that what doesn't break you makes you stronger.

"In the first three months after I moved to L.A. everything that could go wrong did," said Cannady, who saw promised television jobs disappear, entertainment writers go on strike, financing fall through and friends disappoint. "But all that gave me the idea for FBOI. I refused to let other people's ignorance stop me." After several false starts, Cannady financed FBOI Apparel with a part-time job at Pep Boys.

The FBOI philosophy is an edgy result of Cannady's hard-won life lessons. T-shirts sporting thought-provoking lines like Hater Proof, The Ignorant Must Pay a Fine Once They Cross That Line and Your Ignorance Only Fuels My Agenda are already building buzz on social networking sites including Facebook and Twitter.

"A model FBOI member would definitely be someone who has made a conscious decision to get off their butts, drop the excuses and get in the game of making things happen for themselves," said Cannady, who plans to use both music and video to support the brand. "My dream is for FBOI to communicate a positive message, empower and unite people - one t-shirt at a time."

Fueled By Others Ignorance Apparel is a positive-message clothing line of made-in-America, high-quality, comfortable casual-wear including hoodies, t-shirts and hats for men and women.

Fueled By Others Ignorance Apparel

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