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JAZZ theme keeping the festive mood in mind

Oct '09
Turtle Ltd, one of India's fastest growing menswear brands has launched its Festive Collection 09.This year the Festive collection is based on the theme “JAZZ”.

The collection is a mix and match of fabrics. As the theme suggests, there is a harmonious blend of printing and embroidery techniques. Keeping the festive mood in mind, the designers have chosen metallic threads and buttons to add the extra glitter to the fabric.

The Tailored Shirts under this collection are made of 100% cotton with ETI finish (Easy To Iron). This two tone fabric has a simple, clean and crisp style. The major highlights of such shirts are the detailing like bias and splits in subtle stripes. Available in colors like plum, indigo, tan, red, black, beige, aqua, mint and white, the Tailored Shirts are made from compact yarn with calendaring.

The trousers under this range are made from TR fabric which is light weight and has a smooth sheen.

The shirts under the Relaxed category are also 100% cotton and have a casual and sporty style. Printed on yarn dyeds, they have double pockets and a mix of fabrics and printing techniques. The USP of these shirts is that different kinds of washes like grey denim wash and indigo wash have been used here. Peach and bio finishing has given the garment a fresh and cool look, which is quite different from any other category. The Relaxed Shirts are available in colours like white, beige, maroon, mint, aqua, cobalt, choco, black, wine and frost.

The Relaxed Trousers sport a subtle and clean look. They are given an ultra wash and a silicon finish.

The Luxury Shirts are made from fabrics which are cotton satin, polysatin, jacquard, rayon on satin base. It has an elegant and sophisticated style. The rich embroidery work and usage of satin tape enhances the look of the garment. “Lurex threads in subtle silver is quite enriching,” feels the Chief Designer of Turtle Ltd, Ms. Narinder Kaur. She further adds that Luxury Shirts are available in black, white, brown, maroon, wine, cream, pink and aqua colours.

The Rare Shirts are manufactured from fabric imported from the Italian mills. The richness in the fabric base can be easily felt. Available in both stripes and plains, the colour line for Rare Shirts include all English tones of blues, greys and whites.

Apart from the these four categories, Turtle also has a wide and various range of accessories like belts, wallets, cufflinks,ties, handkerchiefs, socks, laptop bag, document bag, traveling kit, key chains, nightwears, boxers etc along with suits and jackets.

Turtle Ltd has got a reputation for providing formidable value and international style across a range of shirts, t-shirts, trousers & accessories. The exclusive Turtle designs are created at the brand design studio in Milan, Italy by a team of fashion designers who have a sharp eye for the latest trends in men's fashion. This is done to provide the customer with a collection which is has a global appeal. Creativity and value are the hallmark of Turtle design.

Mr. Amit Ladsaria, Director, Turtle Ltd is highly optimistic about the launch of Turtle's Festive Collection. He said, “The theme has been selected and the products are designed keeping in mind about our customer preferences. We hope to get a good response from all the buyers.”

Turtle Ltd

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