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Cabela's & CHS : win-win partnership for Cenex brand

21
Oct '09
Cabela's Incorporated has partnered with CHS, a leading energy, grains and foods company, to create a new credit card and loyalty program for Cenex, a brand of CHS.

The new Cenex co-branded Cabela's CLUB Visa card offers the same great benefits as the Cabela's CLUB Visa credit card, with the added benefit for all CLUB members of double points or 2 percent in CLUB points for every purchase made at any of the 1,600 Cenex-branded fueling centers. Additionally, CLUB members receive 2 percent for all purchases at Cabela's and 1 percent for all non-Cabela's purchases. Points can be redeemed for free Cabela's merchandise of the cardholders' choice. Cenex co-branded CLUB card members will also receive exclusive discounts and invitations to member-only events. The card will have no annual fee.

“We are excited about this win-win partnership for Cabela's and CHS,” said Joe Friebe, World's Foremost Bank President and Chief Executive Officer. “Offering additional points at Cenex locations aligns with our long-term strategy to reward our loyal CLUB members with new and unique benefits to enhance their outdoor lifestyle and CHS benefits by leveraging these engaged customers to drive brand recognition and market share.”

CHS will promote the Cenex co-branded Cabela's CLUB Visa online and in its fueling centers starting in mid-October. Under this exclusive partnership, Cenex is the only petroleum brand able to offer double CLUB points on a co-branded Cabela's CLUB Visa.

“The Cenex brand is well-known in rural America, particularly in the West and Midwest, which aligns with Cabela's core customer base,” said Friebe. “Both brands enjoy strong recognition among people who enjoy the outdoors and this partnership rewards those members with more opportunities for free gear from Cabela's.”

“CHS is thrilled to collaborate with Cabela's,” said Rick Cummings, CHS Vice President of Refined Fuels Marketing. “There is good synergy between the strong Cenex and Cabela's brands, and we are pleased to offer these additional reward opportunities to our valued customers.”

Cabela's Incorporated


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